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Every digital marketing channel has a winning tactic that allows it to achieve its aim and projected objective.
If you are like most people, I’m sure you sometimes find yourself feeling like giving up on email marketing probably because you feel it’s outdated or not yielding the desired result you expect to see.
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But is important to remember that some of the most famous digital platforms that you feel are yielding results today didn’t just start out
to be successful.
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Some are assumed to have failed over and over before understanding the principles that govern the success stories.
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So today I’d like to share some true stories with you to consider before you give up completely on email marketing.
Also, I will like to share with you why you should consider email marketing even though it may look outdated.
My intention in sharing these is that they will inspire you not to give up on email marketing but rather to pay more attention to the winning tactics.
Top organizations understand the importance of email marketing and that is why they leverage it.
Read also 7 Solid pieces of evidence as Why You Should Leverage Email Marketing
IMPORTANCE OF EMAIL MARKETING
1. Gives room for personalized content
Over the years I have come to the understanding that any message that is not personal or personalized to you hardly gets the desired attention and that is why email marketing should be considered because it gives you room to carefully select your targeted audience; the geographical location, the kind of business, their names, etc.
furthermore, you can customize your emails through the segmentation of your audience.
Segment the audience based on the stage they are at in your sales funnel and then create customized content for each stage and segment.
You can use different messaging, images, or subject lines for different segments
This type of personalized messaging can help you cater to your audience’s needs. It can enable you to nurture your audience and
make them customers.
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2. Drives traffic to your website
Good content is the cornerstone of an effective email marketing campaign. Through your high-quality content, you establish yourself
and your organization as trustworthy experts in your field giving them no choice but to visit your website.
With the help of email marketing, The content you create gets to your desired audience thereby communicating your message, educating your readers, and persuading them to purchase your products and services over your competition.
As much as we understand that high-quality content is one of the most important things you can do to attract clients and create interest in your business, the channel, and the medium by which you communicate your value is as important as the proposed value.
Read also Is Your Website Providing Value to Your Business?
3. More effective than social media for customer acquisition
As funny as this may sound, or as much as social media plays a vital role in digital marketing when it comes to converting people into members, customers, or supporters, email marketing is the way to go.
According to research, it was discovered that customer acquisition via email marketing has quadrupled in the four years preceding 2013.
Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online.
furthermore, it was revealed that 81% and 80% of respondents, respectively, said email marketing drives customer acquisition and
retention.
Email’s usefulness was followed by that of other digital tactics like organic search at 62% for acquisition and social media at 44% for retention—both rated effective by far fewer respondents than chose email.
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4. Cost-effective
With a smart strategy, software, and a little bit of great content, you can develop an email campaign that delivers ROI.
However, there are initial costs to consider when getting started and building an email list.
Email marketing is as inexpensive as you need it to be. As your business grows, your email needs will too.
Most email platforms will let you upgrade and expand your plan as needed, depending on the chosen platform and number of subscribers.
Reports show that 82% of marketers spend anywhere between 0-20% of their total marketing budget on email marketing.
Of course, we all know that email marketing is cost-friendly compared to traditional marketing.
You don’t have to pay for the print, postage, ad space, or any of the normally associated costs.
This makes email marketing one of the most cost-effective marketing methods, ahead of search, display, and social media marketing.
It’s also another reason why the importance of email marketing is unmatched.
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5. Collection of Feedback
Feedback is a vital part of any organization that desires to grow. Feedback is a tool that can help organizations evaluate themselves
and their work and also how others perceive them.
While companies need to receive feedback, it’s also essential for
customers who desire better customer satisfaction, and also believe in growth to send in their feedback.
Email marketing can help you achieve this. For instance, you can send customer satisfaction surveys to obtain customer feedback
through email campaigns.
This helps you to calculate the growth process of your business. It also helps you understand the people who believe in your products and brand, and the ones who are not satisfied with your service giving you room to increase your customer satisfaction experience with them.
WHAT ARE THE WINNING TACTICS FOR EMAIL MARKETING
1. Quality of content: You must be intentional about the Quality of content you send out to your email listing, this will determine the level of privatization placed on your brand.
2. Build your email listing: Taking out time to build your email listing can be tedious sometimes but it’s always the best even though it takes time, Don’t just buy random emails.
3. Customer satisfaction: Always consider your customer’s needs and be ready to proffer solutions when needed.
4. Give out discounts: Running a promotional service where they buy at a particular discount price will always enhance your mailing engagement
and a high increase in response.
5. Be consistent with your mail: Consistency they say is key, Anyone can start but not everyone can sustain what they started. You must be consistent in sending out emails to your client.
I will recommend at least twice a week unless you have a piece of urgent information to pass to your subscribers aside from your selected dates.
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