If you apply your email marketing strategy correctly, it can offer a guaranteed return on investment.
Email marketing strategies are only effective if your contacts actually open the messages. You may lose potential money if your emails are uninteresting and do not offer a compelling message.
So, how can you ensure that your email stands out in a crowded inbox and is opened? Today, we will discuss how to enhance email open rates and ensure your messages get read.
What makes a “Good” Email Open Rate?
Varying industries have different email open rates. A poor performance in one industry may be successful in another.
Let’s take a look at some typical rates in several industries, as reported by HubSpot:
- Across all industries, the average open rate is 32%.
- At 25%, marketing and advertising have the lowest open rate.
- With a 47 percent open rate, the arts and entertainment industry has the highest open rate.
- Other industries with high open rates include beauty and fitness (40%), business and industrial (41%), construction (45%), and legal (45%). (44%)
- A “good” email open rate is defined as 37% or higher.
Furthermore, according to Campaign Monitor data, email marketing initiatives generate $44 for every $1 spent. Despite this, 15% of marketers claim that their organization never monitors email open rates! (In other words, they are potentially losing hundreds or thousands of dollars in revenue.)
You may be able to complete more transactions, make more sales, and boost your overall revenue by making a few simple modifications.
7 Hacks To Generate High Open Rate For Your Email Marketing Campaign
Fortunately, boosting your email open rates does not have to be a difficult task. We will show you how to use these methods and best practices to increase email open rates.
1. List Segmentation
Most individuals look at an email and decide right away whether or not the material is relevant to them.
Email segmentation based on website behavior, product history, demographics, or interest can significantly improve open rates. This strategy helps you to send relevant, targeted emails to various persons, pique their interest, and increase your open rates in the process.
2. Keep Your List Up to Date
Is your email database out of date? If you are still sending emails to customers who haven’t purchased from you in a decade, you might be wasting your time.
Some email addresses go inactive, while others simply lose interest in your brand. It is critical to maintain your list alive and engaged with active, engaged subscribers. If a consumer hasn’t opened an email or engaged with your business in over six months, they are unlikely to do so again.
Make a habit of going over your list on a regular basis. Before you let someone go, try a last-minute effort, such as a discount voucher, or encourage them to update their personal information. If they don’t react, it’s time to remove them from your list.
3. Ensure That The Content Is Relevant.
Although open rates are vital, distributing relevant content is also essential. If a subscriber likes the content, he or she is more likely to open future emails.
If a subscriber perceives your content to be pushy, annoying, or uninvited, they may unsubscribe from your list or block you entirely.
Personalize can help you target the right people with the correct content, goods, or offers. This AI-powered technology ranks each contact in your database based on their top interests, providing real-time insights into what your customers want and need at any given time.
4. Create Attractive Subject Lines
Subject lines have the power to make or destroy your email open rates. If your subject lines are boring and dull, your emails will most likely go unopened.
If you are not sure which subject lines are the most effective, run an A/B split test on your email campaigns to see what works.
Discouraging customer interest nowadays necessitates a bit more ingenuity. Here are a few tips to help you always write a powerful subject line:
- Use curiosity to pique the customer’s interest.
- To get people’s attention, use numbers or figures.
- To make it appear more personal, use casual, playful tones.
- Speak in a language that the customer understands.
If you are interested about the quality of your email subject line, use Coschedule’s tool to determine if it’s up to par.
5. Write to the Individual
Although email lists can include thousands of subscribers, you can easily tailor the subject line or content to speak to your contacts on a one-on-one basis.
Communicating with people by their first names is more likely to enhance engagement. Use customization tokens in the subject line or body of the text to make it appear as if you are speaking directly to them.
A personalized experience will almost certainly enhance the likelihood of recipients opening future communications.
6. Avoid Spam Filters
Because spam filters are becoming more sophisticated, it is critical to be creative with your email marketing plan. Even the best emails can become permanently lost in spam purgatory.
If you wish to avoid having your email routed to the spam folder, try the following suggestions:
- Send emails just to people who have opted in to your list.
- Send campaigns from trusted IP addresses.
- Avoid overused sales phrases like “purchase,” “discount,” and “free.”
- Don’t fool your list by using bait-and-switch tactics.
- Limit the quantity of links and visuals you include to avoid overwhelming receivers with too much white noise.
- Make it possible for customers to opt out.
7. Send from a Personal Mail, Not a Company’s Mail
Email fatigue is a genuine thing. In today’s information age, more emails get unread or are discarded.
People will rapidly grow tired of receiving repetitive emails. To fix this, change your sender name and send a message from a real person to your subscribers.
A pleasant, conversational email is frequently more effective than a generic one. Furthermore, recipients are less inclined to delete it out of frustration and are more likely to open it.