Automation marketing promises great things; more leads, conversion, and sales, all with less effort. Automation-based businesses recorded a 14% growth in leads...
Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term.
Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.
Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being...