In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions. There has never been a better time to ask: Is my website mobile-friendly?
Today, mobile and tablet devices account for more than half of all traffic to Amazon.com, and we have also witnessed a rise in the conversion rate of traffic to sales. Furthermore, the survey found that the overall expected internet spending during the quarter was £24.2 billion, with £8.7 billion spent alone on smartphones and tablets.
It makes sense for retailers to capitalize on the mobile shift as well. We will show you how to get the most of your design, content, and promotion on even the smallest of displays down below.
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1. SEO and Responsive Design
To begin, make sure your website is responsive or at the very least mobile optimized. Providing a seamless and easy-to-use experience for your customers will keep them coming back for more. According to Google, 67 percent of customers are more likely to purchase from a mobile-friendly website, while 61 percent are eager to go if they can’t find what they are searching for. It seems a shame after spending so much time and effort on your website and promotion.
Matt Cutts, the head of Google Webspam, has also highlighted the importance of having a responsive website for SEO benefits. A mobile-friendly website is fantastic, but according to Matt, “if you don’t handle that effectively and don’t apply the rel=”canonical” you may in theory divide the page rank of these two pages (your desktop and mobile sites).” This is where responsive design outperforms mobile websites: there is only one URL competing for the search engine’s attention.
Do you have a mobile-friendly website? That’s fine as long as you adhere to Google’s recommended practices and avoid duplicate content. However, if you want to go responsive, read our post “How Responsive Websites for Mobile Users Improve Your Sales.”
2. Publish Clear and Concise Content
According to an IMG report, mobile bounce rates have increased to 28 percent from 25 percent in the preceding quarter. Clearer copy and navigation can reduce your customers’ aggravation and persuade them to remain, browse, and eventually buy.
Creating aesthetically appealing and easy-to-navigate content is becoming increasingly vital on smaller displays. Begin by dividing your text into tiny, easy-to-read chunks. How? Bullet points, numbered lists, and subheadings are all excellent ways to alleviate the pressure of longer prose.
Do you want to make a bigger impact? Use less words. A lower screen size for mobile ads, for example, implies your call-to-action must work harder. Finally, don’t forget to optimize your emails and newsletter templates. The most prominent email providers, such as MailChimp, have their own responsive design templates that allow you to preview the content of your email on both desktop and mobile devices.
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3. Marketing Using Mobile Devices
Mobile commerce now accounts for 36% of retail purchases, so there’s a lot of money to be made. As a result, it makes sense to make use of mobile features and capabilities. Consider employing a click-to-call button that allows customers to reach you immediately. A faster call often means a faster transaction.
With one in every three firms still not embracing mobile marketing, you can gain a significant advantage. The most important thing to remember when it comes to mobile marketing is to prioritize offering value to your clients.
To attract visitors to your mobile site, try offering mobile coupons and exclusive mobile-only offers. Traditional retailers with an internet presence can also experiment with multi-channel marketing by employing mobile technology such as iBeacon. With iBeacon, you can reach your consumers’ mobile devices while they are shopping in your store, allowing you to design and distribute tailored messages and offers.
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So, What Next?
According to experts, mobile will continue to outnumber desktop usage in the coming year. “As merchants further develop their m-commerce platforms and technology becomes more sophisticated, we’ll see the role of the desktop in our day-to-day purchasing cycle decline. It will be quite interesting to observe how big the difference between mobile and traditional e-commerce becomes in the next 12 months.
Today, mobile marketing is one of the fastest growing segments of digital marketing.