Customers react to the experience of using a website. No matter how attractive your website can seem, if the user experience (UX) is upsetting, the customer tags your brand as problematic and ignores you. Improving their UX in internet marketing, particularly for mobile users, is vital because refusing to improve could mean losing customers. If your custom web design is not open to mobile users, you are losing clients.
Mobile users around the globe and around you continue to expand every day. By September 2020, there were 8.96 billion smartphone users worldwide, and it is expected to reach 7.1 billion this year. If you were holding back on making your mobile website responsive, this is the right time to let go.
How Do You Identify A Responsive Website
Have you ever tried viewing a busy website on a tiny smartphone screen? Perhaps the website didn’t shrink to suit your device screen, there were so many pop-ups and pictures, and it was difficult to navigate to the desired page. How easily can you leave a website like this and find another solution?
The responsive website extends and contracts are dependent on the device from which you view it. Pictures, scripts, menus and resolution are automatically switched between devices to give users a seamless user experience.
When a user visits your website, they expect a quick time to search, whether on a desktop computer or a smartphone. They don’t want to zoom in and out, swipe to the side to find your contact, or wait forever to load your website. A responsive website solves these issues and stops users from leaving the website without exploring them.
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How Does It Affect Impact Your Bounce Rate
A bounce is registered for each session that a visitor sends a request to the server and goes without any further request to the server. Your bounce rate website calculates the number of people who visit your website and leave after visiting one page. It’s a percentage of all sessions where the guests have visited a single page and left.
Is high bounce rate a negative thing? It depends on that. If the page you have visited is an entrance to other parts of your website, such as product pages and blogs, it means that you are losing traffic and leads. You don’t want a high bounce rate on your homepage. However, if the high bounce rate is on the blog page, a high bounce rate is expected as the user does not have to make another request to your page.
If you have a web design that is not responsive, visitors have no patience. 57% of visitors leave the page if it takes more than 3 seconds to load. This means that it is important to enhance their first experience on your website.
A great question to ask yourself at this stage is, “Why do visitors leave my website? “The visitors have come to your page for a reason. They may have seen your social media post or been attracted to your meta description. Whatever the case, they visited your website and either did not find a solution or your website took too long to load.
You then need to find the reasons for the high bounce rate and fix the problems.
Indications Your Website Mobile Needs Changes
TOO MUCH GOING ON
Photos, text in different fonts, numbers, and links will clutter the homepage and push users away. Crowding makes the homepage difficult to access and navigate. A mobile-friendly website should be clean, with the important details clearly displayed at the top.
Missing Calls-to-Action
Your website should have specific calls to action that guide the user to your contacts or service directions. Your contact for a plumber, contractor, or emergency services should be readily accessible.
BAD NAVIGATION
All links to your website should be transparent and easy to reach on your homepage. It should also be clear where the user will go when the button is clicked. To stop heading to other pages, the buttons should be of clickable sizes.
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TOO MUCH TYPING
If your forms have too many fields and are confusing, users can opt-out. You can minimize typing by adding QR codes to support automatic registration.
ZOOMING AND SCROLLING
If users of the website need to zoom in and out to see the font or navigate to the right or left to reach the pages, your website is not designed for mobile users. The font should automatically change the size and the details should flow vertically for easy navigation.
LONG LOADING TIME
Every second your website takes to load increases the risk of a visitor leaving your website. Your custom web design should be as simple as possible.
HOW TO IMPROVE YOUR MOBILE WEBSITE
IMPROVE LOAD TIME
Slow loading time contributes to a higher bounce rate. There are many ways to improve the load time of your website:
- Compress images to reduce the file size.
- Using browser caching to make loading easier when the user returns.
- Use a Fast Server
- Reduce redirect url
REMOVE THE CLUTTER
Removing visual clutter makes the website more enticing and easier to digest.
- Limit information to main texts such as logo, sign-in, cart, navigation and CTA.
- Remove any emphasis that easy bolding is going to do
- Using white space to separate the elements instead of lines
- Reduce the size of the pictures to match the screen
- Don’t use pop-ups
ADD CLEAR CALLS-TO-ACTION
- Keep your CTAs in plain and contrast buttons so that the user can click on them. The buttons are meant to stand out from the background.
- Using easy words like Email, BOOK NOW, GET SERVICE, FREE TRIAL, Buy NOW, and DOWNLOAD.
IMPROVE YOUR NAVIGATION
The navigation experience of a smartphone user is different from that of a desktop PC. You want to suit your navigation menus on the screen without crowding the screen because the screen is tiny. The navigation menu on the smartphone, which appears as a sidebar, uses less room and is easy to reach.
Also, because users are using thumbs, the navigation links need to be wider to accommodate different thumb sizes. As the user scrolls down the tab, you want to keep the menu concealed but available at any point on the page.
ALLOW ZOOMING
Enabling pinch-zoom lets users zoom in and out when they need to search content on your website. Users can easily tap on their screen to expand information and zoom out as quickly as possible without impacting site output. This is a vital feature for users who may be visually impaired.
ALLOW SCROLLING
Vertical scrolling, particularly when reading text, enables users to enjoy a website on a smartphone. The user will navigate directly to the screen. However, if you have long content pages, it may be a smart idea to have a scroll bar to show the user how far they have to go.
Though generally avoided, horizontal scrolling can be helpful in certain cases, such as displaying product categories, slide sections, or charts.
KEEP FORMS SIMPLE
When visitors interact with a form, they scan it to determine how long it takes to fill in and how complicated it is. If there are too many fields, the user can choose not to fill out the information.
- Less is enough when you want users to sign up. Limit the number of fields to enable the guests to register.
- If you have any of the optional fields in your form, mark them.
- Include an alternative that allows users to see their passwords instead of seeing bullets. This element is crucial if you want the user to re-enter passwords.
- Use one field instead of slicing data fields; e.g. when collecting a name, use “FULL NAME” instead of “FIRST NAME” and “LAST NAME.”
- Provide autofocus for user guide fields.
OPTIMIZE YOUR WEBSITE FOR MOBILE USERS
Mobile-friendly websites are a must for all businesses looking to market their businesses and sell goods online to customers. When designing a mobile website, you will need experienced developers and web designers in your corner. I personally have been designing websites since 2000, while the Techynista team has been handpicked for their specific capabilities to ensure optimum value for each customer. Get your free quote as you take this critical step in transforming your site and gaining the ultimate edge in internet marketing.