Snapchat Views can be very useful to your brand. Snapchat has an average of 186 million users per day, producing 3 billion snaps per day. In other words, this social network platform has a wider audience than Twitter, which has 126 million users a day.
Another factor Snapchat is worth some of your marketing dollars is that so many young people are using it. While Millennials and the younger generation are increasingly challenging to reach across other media outlets, Snapchat is used almost exclusively by young people. According to the Pew Research report, 78% of 18 to 24-year-olds use Snapchat.
So, you understand that you need to cultivate and reach out to your audience at Snapchat, but how do you do that? If you are a novice in Snapchat or a seasoned digital marketer looking for advanced tips, this guide will show you how to get more insights and followers into Snapchat.
Unfortunately, the Snapchat app is not designed for exploration. Snapchat allows users to follow those they consider good friends and the brands that are most important to them. So, it’s hard to win followers just through the app.
However, as part of your overall digital media strategy, you have other social media platforms that you can use to help your Snapchat. Post your Snapchat code on your Facebook , Twitter , Instagram, and everywhere else you have got a follow-up.
You may also use other marketing materials to support your Snapchat.
Consider sharing your Snapchat with your brands:
- Email newsletter
- During events
- Business cards
- Other advertisements
Remember that a lot of people are suffering from a touch of social media burnout. People have 5.54 social media accounts on average. They don’t want to see the same stuff on all of them. Snapchat’s format almost allows you to create original content that you might not be posting elsewhere. To promote your Snapchat, give your other social media followers teasers about exclusive content or deals that are only available via your snaps.
Basic Snapchat Suggestions
Is your brand now beginning to work with Snapchat? Here are the basics of fast Snapchat that you need to know. More experienced users, feel free to skip the following basic tips:
Post Frequently: The most up-to-date story is first introduced to followers, and the higher the story is on the follower’s feed, the more likely they are to look at it. The average user reviews the app 20 times a day.
- Music: Add music to your snaps to make them more entertaining.
- Captions: Adding captions is a just not just for accessibility, but they also guide users who check their snaps with the sound low or muted when they are in public.
- Polls and quizzes: Engaging your followers with polls and quizzes is a smart move. Everyone loves to give feedback on questions that matter to them.
- Follow your followers: If you want your brand to make real connections with people, you need to follow them back, at least the first few hundred followers.
- Change your profile picture: People love novelty, and your profile picture is a great way to catch the attention of a follower who doesn’t open your snaps.
Although our previous advice looked at Snapchat and how it works, it’s time to look at the audience and what they want to see. The simple truth is, if your viewer finds your snaps important, they will watch. If your snaps aren’t important, they are going to catch up on your story much less frequently.
What do the users of Snapchat find valuable? You need to have a clear understanding of your audience, or of the audience you want to educate. However, you can find a lot of inspiration from popular brands Snapchat.
For example, Taco Bell was an early adopter of the Snapchat story medium and has not stopped taking risks with the platform. They use their snaps to reveal new items and to remind their fans of specials. It makes sense that those who follow Taco Bell would like to learn about their goods.
Mashable uses Snapchat to post their live updates, while Amazon uses Snapchat to deliver discounts and exclusives. Everlane uses the app to walk-through its factory, showing to consumers that their production is as straightforward as they promise. Using Snapchat as a backstage pass can be very rewarding.
When you come up with your own Snapchat value proposition, don’t underestimate the influence of education. The United Kingdom Department of Transport has launched a successful campaign to teach young people about the effects of high driving. There are definitely things that your brand can teach.
Snapchat thrives on its variety. The design of short content clips may be a pitfall for brands that are not willing to take risks. Don’t make a mistake that if you post identical snaps over and over again, your audience will be tuned out.
You need to deliver variety while achieving a reasonably consistent brand story and look, that can be a challenge. The best way to find a compromise between these needs is to get motivated by brands that bring constant improvement to their Snapchats.
Do you work for a more serious brand? Your attempts to give variety need not be unprofessional. Consider Cisco, the largest technology firm. In order to improve recruiting and get its brand message out, the Cisco Marketing Department handed over its Snapchat to non-marketing employees once a day for a year. The # WeAreCisco campaign culminated in a wide range of content and helped the company achieve its commitment objectives.
Smaller businesses can still create a variety for their Snapchat squad. Currently, if your digital marketing team is just one person, you can still do it. DJ Khaled is a good example of this. DJ Khaled adds funny, significant, motivational, or shocking quips when snapping his everyday routine.
Offer a Conversation
Although you can use Snapchat as a one-way conversation, and many popular brands do so, you can also use the platform as a real conversation tool. This can help boost your views and make the most of a limited number of followers of Snapchat.
Birchbox is one of the brands doing this very well. They used the video call feature of Snapchat to have direct, one-on-one conversations with their customers. Not only is this a valuable way to connect with customers and answer their questions, but you can also use what you learn from these talks to improve your Snapchat strategy.
If your brand is not one that naturally lends itself well to direct conversations, you still have the opportunity to receive input from your followers. GrubHub is a brand that you can watch if you need inspiration on this front. They focus on snaps that ask followers to respond, such as polls, quizzes, or contests. GrubHub once asked his followers to give them a snap of a “food doodle” to win a prize.
Take Risks with Snapchat
Brands may see Snapchat as a more risky platform to engage their customers; however, rewards for taking the risk may be enormous. Not only does Snapchat give you a chance to capture the attention of a young audience, but its flexible and short format challenges you to be creative about your marketing in ways you might never have imagined.
If you like, you can spend a lot of your marketing budget in Snapchat, but some of the most prominent accounts are really low-budget accounts. Snapchat is also a great entry point for new products.