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Tag: B2B

How to Utilize Business to Business Digital Marketing Strategy

Business to Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations...

Mobile Overtakes Desktop Shopping For First Time: Are You Ready?

In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According...

28 B2B Website Design Terms You Should Know

Oh, yes! We are all guilty of that. If you have been in a single industry for as long as we have,...

9 Customer Centered B2B Website Design Attribute

In this article, you will learn what makes a good website that puts the customer first. In reality, these...

8 Website Conversions That Contractors Can Use To Dominate Their Industry

Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit....

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be...

Marketer ‘s Guide to LinkedIn Posting

Nowadays, it seems like social media publishers are only having fun on Twitter and Facebook. Those sites can be places for celebrities and "sexy"...
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Digital Marketing Strategy for Small Business

A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing...

Social Media Content Creation

Social media content creation In today's digital world, social media content creation is a necessary skill for anyone wanting to build an online presence. Whether...

How To Get More Clients Via Social Media Marketing

Primarily, the main objective of going into business is to increase your income and generate more revenue. You will agree with me that you...

How To Start Your Blogging Career For SMEs

Over the years, I have heard people walk up to me saying they desire to start their blogging career because they are passionate about...