Tag: B2B

Business to Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations...

In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According...

Oh, yes! We are all guilty of that. If you have been in a single industry for as long as we have,...

In this article, you will learn what makes a good website that puts the customer first. In reality, these...

Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit....

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be...

Nowadays, it seems like social media publishers are only having fun on Twitter and Facebook. Those sites can be places for celebrities and "sexy"...