Have you ever had a website developed and been dissatisfied with its outcome? Or perhaps you have had a website that used to be highly successful but is no longer generating any revenue?
You may have fallen into a trap if your website isn't being used as one of your business's major sales drivers.
Over the last…
Campaign
Are you a first-time advertiser unsure of which advertising mediums to utilize to promote your company? Well, if you want to take advantage of Google's 3.5 billion daily searches — and who wouldn't? – then Google Ads should surely be included in your strategy.
What is Google Ads and how does it work?
Google Adverts is…
If you or your company uses online advertising, you have probably heard about how programmatic advertising and the Internet of Things (IoT) are disrupting digital marketing.
Your ad could be fantastic, but if it isn't in the right place and targeted at the right people, your campaign will never reach its full potential. So, if you…
The only National Holiday that brings us together — Independence Day. Last year, even though this is a nation's holiday, businesses around the country mark the 1st of October on their marketing calendar as something they can't miss.
You see, you can also run an online store from anywhere in the world, but you will…
Nowadays, hashtags are practically ubiquitous.
From Twitter to Instagram to Facebook and obviously anywhere in-between, hashtags are now commonly used to make it easier to gather information on a particular topic.
The aim of hashtags is to link user conversations together so that people who are not related or friends can take part in the…
A common mistake made by many marketers is to get lost in the convention. We learn that there are certain ways to do things and prefer to obey these laws to the letter, instead of forging our own paths. It's not necessarily a bad thing. After all, these traditional methods have been proven to work,…
Email is one of the simplest and most efficient ways to connect to your current and potential customers. No matter who you reach out to, you have just got seconds to catch the reader's attention in what's most definitely a busy inbox.
Ok, that's the challenge. In this blog, we outline a few strategies that…
Are you starting an online business or thinking about it, but you are not sure where to start when it comes to promoting it? Or do you have a brick-and - mortar store, and you are searching for new ways to advertise your products online as you venture into e-commerce?
Welcome to the world of digital…
Automation marketing promises great things; more leads, conversion, and sales, all with less effort. Automation-based businesses recorded a 14% growth in leads and revenue and a 12% decrease in overhead marketing.
Automation is an exciting opportunity for marketing professionals to improve productivity , reduce costs and maximize customer experience. Getting into your company on an…
As a small business looking to establish your business, you can be wondering why following market trends is important for small businesses . This is because it has now become an important action to take to stay on top of the competition. Having an online presence has now more than ever become a part of…