The only National Holiday that brings us together — Independence Day. Last year, even though this is a nation’s holiday, businesses around the country mark the 1st of October on their marketing calendar as something they can’t miss.
You see, you can also run an online store from anywhere in the world, but you will need to cater to the needs of your target audience. If you are targeting Nigerians, you need to keep their National Holidays in mind.
If you are looking for ideas on how to fuel your October 1st marketing campaigns with a patriotic spirit that would help to sell more to Nigerian audiences this October, I can bet you are in the right spot. This blog post will take you through 10 ideas for Independence Day marketing that you can explore during this festive month.
1. Put Together A Collection For Independence Day
Do you have products in your store that your audience would love to buy? Then make it part of the collection of your Independence Day. And don’t worry if you haven’t managed to bring Nigerian pride-inspired items to your store yet, you still have time to do so. For instance, allow your customers welcome the summer in style by offering patriotic designs on cute bathing suits or fun beach towels.
Make sure you promote your latest collection in your social media posts and emails on the 1st of October.
2. Showcase Green and White
You could accept that nothing says “Nigeria” more than the color combination of green and white. So look around your store to see if you have got enough items in these colors to get a fun Independence Day promotion going.
The selling of green and white product is a perfect way to highlight the various types of items that are available in your store. Even if the items in these colors aren’t normally popular with your customers, they could get more love on and around Independence Day. If you want to add something new to your store, timeless pieces like tank tops and classic festively colored t-shirts should be your go-to.
Send a marketing email on October 1st to let all of your customers know about your green and white sales. For an extra boost, customize emails or make them interactive.
3. Flaunt The Greens and White
If you don’t have a lot of green and white items in stock, you may have something with stars or stripes? These trends don’t have to be Nigerian. It’s all about finding a way to market established goods during this seasonal holiday.
Consider giving friendly discounts on all things stars and stripes to inspire consumers to shop for those Nigerian patterns.
4. Bring Attention To Made In Nigeria
Made in the Nigeria, it’s large. According to Market Survey, 80 per cent of Nigerians say they would prefer to purchase an Nigerian-made product, and 60 per cent say they would be willing to pay up to 10 per cent more.
If goods are manufactured in your store in Nigeria, Independence Day is the best time to remind your customers of them.
When your consumers promote local businesses, they are also contributing to a more prosperous future for the entire world. What a beautiful message, don’t you think?
5. Use Fireworks idea
Firework shows is becoming an inseparable part of the 1st of October celebration in some part of the country. It can also become the centre of your marketing campaigns. Well, not literal fireworks, but products that can remind your customers of them.
If you want to run firework-inspired promotion campaigns, your eyes should be on all the products that have shiny or metallic finishes, glitter or sequins.
Like the idea but have nothing shiny to offer? Don’t worry. You can still find something that customers could associate with fireworks, just be creative. For instance, play with the idea of positioning your products as attention magnets or showstoppers, suggesting that they would receive more attention than a 1st of October firework show.
6. Use Flash sale
While we’re still on the topic of fireworks, a flash sale is yet another idea worth exploring. In case you’re not familiar with this term, a flash sale means offering products at greatly reduced prices for a short period of time.
Build your flash sale promotions around the sense of urgency because that will encourage faster conversions. This is a great opportunity not only to retain existing customers but also to attract the attention of new ones, too.
7. Outing essentials
The 1st of October week is the ultimate party that brings together family and friends. One of the most popular ways to celebrate Nigerian’s independence is to have an hangout with families or friends. In fact, last year people spent a lot of millions of naira on recreation and eateries outdoors during this patriotic holiday.
To help your customers prepare for the hangouts, go ahead and put together a hangout essentials kit. You can feature whatever you think might be needed to celebrate Nigerian’s independence, be it Caps, accessories, decorations, or T-shirts.
8. Free delivery
You’re probably sick of hearing this, but yes, free shipping is the number one incentive to shop more. So it comes as no surprise that one of the things that can help you sell more on Independence Day is a free delivery option.
A common practice is offering free delivery for orders with a certain value. This also often results in higher average cart value, as customers are eager to spend more if they know their purchases will be delivered to them for free.
9. General sales
Summer sales usually start on the first week of July. So if you decide to introduce special Independence Day promotions to your audience after that month like September ending, know that you’ll be in tight competition with both stores that run spring/summer sales and stores that run 10th of September sales.
You don’t have to give out huge discounts to beat the competition. Instead, think strategically of what offer would incentivize different types of customers to shop more. For instance, what attracts the attention of a first-time shopper might not at all be interesting for a loyal customer.
10. Offer Bigger loyalty credit
Did you know that acquiring a new customer is 5 to 25 times more expensive than selling to an existing one? For the very same reason, most businesses walk an extra mile to keep their customers coming back. One of the ways to achieve that is by creating a customer loyalty program.
Also Read: How To Build Personalized Emails
If you have a reward program up and running, encourage customers to shop more by offering a bigger loyalty credit that comes with purchases made around Independence Day. It could also be a great time to promote your recently launched customer loyalty program.
Get Your Store Ready For 1st Of October
Independence Day will always come around before you know it, so it’s better to start preparing your marketing campaigns while you still have time to experiment with different ideas.
It’s not necessary to add new products to your store if you want to boost your sales on Independence Day weekdays. You can showcase existing products as they are by adding a fun twist to your marketing copy.
Join in leveraging the benefit of marketing during the celebration of independence day Nigeria