It’s hard to imagine that just 20 years ago , people didn’t have portable, mobile devices that could connect to the internet and download high-volume video. But nowadays, people listen to music, take pictures, shoot video, and watch all sorts of content on their phone without even thinking about it.
And the ability to create images , pictures, and then share them internationally is much simpler to do than ever before. People no longer need to buy video, produce it in laboratories, work in expensive editing bays, and physically deliver their media to a broadcaster or video theater.
This has had both positive and negative impacts on the digital world. On the one hand , people now have an almost incomprehensibly enormous amount of content they can access, and a lot of it is free. In the other hand, the option also means that people are much more picky about what they are watching and reading.
Video Marketing is one of the most successful ways to reach out to consumers because video is so appealing and inexpensive. But it’s hard to compete, because so many more people take advantage of the video, and you can get lost in “the storm.” But there are things you can do to help your videos get seen!
1. Optimize Your Content
Do you know where your video is most likely to be viewed? If you’re targeting a younger, more mobile audience, are you already sure that the video will most likely be seen on a phone? If so, are you prepared to optimize your mobile usage video marketing?
Viewing content on a mobile platform is a very different experience from watching TV or even a desk with a full-size computer and monitor. Smaller screens, under varying lighting and noise conditions, would have varying criteria in order to be conveniently and comfortably consumed. When creating your videos, take into account the type of technology platform. If people can tell you that your video is more “mobile-friendly,” for instance, you are more likely to be watched when they are on the go, compared to videos that involve a more elaborate, theatrical experience.
2. Design Effective Thumbnails
It’s really the old saying “you can’t judge a book by its cover,” but the publishing industry still spends a tremendous amount of time making iconic covers, because everybody knows that this is what is first seen on a shelf or in an illustration on ecommerce store. The same applies to your video content, but we speak about thumbnails in that case.
Don’t neglect a good thumbnail ‘s power. When people search a streaming site like YouTube, they search the thumbnails they see and sometimes behave impulsively. Make sure that you frame the picture in your video and highlight it, which gives you the most effect in the long term. You will want to tease, engage and provoke the audience to learn more. Learn how to develop this habit and use your video marketing and promotion to enforce it.
3. SEO is Important
It’s a tedious, and detail-oriented chore, but it’s very important to make sure you don’t ignore search engine optimization, or SEO. Give your video a title that is SEO-friendly, make sure that you use any appropriate tags and meta-descriptions. Do everything you can to ensure that if people are looking for a video in a subject or topic that your video covers, you’ve given your video every advantage it needs to come out on the top of those search results.
4. Use Social Media
Depending on where the demographic target is, promotion on the right social media site is important. If you are trying to cater to an older audience, make sure your promotional efforts go to Facebook. If you are looking for a younger crowd, post your video on Twitter, pin your tweet to the front page of your site, and make sure you use the right hashtags to boost your SEO.
In the same way, if you know particular groups, such as online forums, that will be interested in your video, do some promotional work there as well. If you know where your business is online, go to the website and promote it!
5. Always Share Your Video
Videos make it really convenient for those who like the video to share it with their followers and relatives. So take the time to add social media site sharing features that you think might be important. Moving videos on various sites like Facebook or Twitter needs slightly different protocols. Always make sure you have as many choices as you can. The more people you want to share your video and actually do, the more your video will be shared and watched, because your videos can start selling for themselves.
6. Integrate It With Other Marketing Campaigns
Although video content can be very persuasive on its own, video marketing can be a potent combination when combined with other marketing efforts. Tying a video to a gift that is advertised on social media , for example, is one way to get people involved in winning something when viewing the video at the same time.
In the same way, e-mail will also give you a captive audience. Traditional email marketing can be successful, but emails that often have anything to watch can often enjoy a far higher level of interaction than plain text alone.
Good promotion is key to getting more people to watch your video content, but remember not to neglect the basics; create good content, and do so regularly! All the Ads in the world would not benefit you if someone clicks on your video, sees it, and eventually bounces away or goes and does something else because they don’t find it useful or entertaining. The only best way to promote your video content is to make something of meaning. Do that, and the promotional activities would be much simpler!