Social video is an excellent way to present content in an engaging and lively format. Indeed, many social media users now expect brands to communicate with them via video.
There are numerous videos available on social media platforms. Social videos, on the other hand, can be divided into several native content formats.
1. How-and To's…
A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it's important to plan each step carefully.
If you have never ran a marketing campaign before, it can be difficult to…
As a small business looking to establish your business, you can be wondering why following market trends is important for small businesses . This is because it has now become an important action to take to stay on top of the competition. Having an online presence has now more than ever become a part of…
If you have been wondering how small businesses can advertise free on Facebook. To answer your question, Yes! Small businesses can advertise free on Facebook.
It’s a known fact that Facebook has reduced business pages reach on its platform by up to 90%. Marketers and business owners have to leverage on paid ads to have…
As the world progresses, new technological advancement and trends come up every day and it is safe to say that social media has become one of the most powerful platforms used today. Therefore understanding social media and how social media algorithm work is imperative for small business owners.
Social media algorithm is what most social…
If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right content marketing is a mind-blowing powerful strategy.
How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and…
Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term.
Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…
If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post, I shared some reasons why you should consider making videos as part of your digital marketing strategy and online promotion effort, the feedback was great and I hope you will also check it…
If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…
There are plenty of articles out there about how to prepare for a computer certification exam. However, there are also things you can do to increase your chances of success on exam day during the most important part of the entire process -- the time that you're actually taking the test. I've taken many certification…