Business

HOW SMALL BUSINESSES CAN IMPROVE THEIR CUSTOMER EXPERIENCE Giving customers the best customer experience is always one of the...

As a small business looking to establish your business, you can be wondering why following market trends is important for small businesses...

If you have been wondering how small businesses can advertise free on Facebook. To answer your question, Yes! Small businesses can advertise...

Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit....

When I first started using Facebook in 2009, I would never have predicted just how influential the platform would grow to become...

It might be hard to believe, but there was a time when goods had only been sold in a physical sense, and...

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.

Social branding  has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being...

If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post,...

If you are not currently using video as part of your of digital marketing strategy, then you need to start having a...

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be...

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend...