Despite the fact that we live in the modern age, there are many obstacles for e-commerce sites. With millions of shopping choices, competition is fierce. It’s not a walk in the mall. And thanks to Google, people can quickly check prices, compare your products with your competitors, and decide what to buy before they even reach your site.
With a vast digital landscape growing every day, here are digital marketing strategies to help you capture your share of $2.8 trillion of annual online sales.
1. IMPROVE PRODUCT VISUALIZATION
Consumers have always been expected to have access to almost any type of data. Not that alone, but they have become very visual. The use of excellent product visualization enables you to present the goods instantly and conveniently so that customers can explore the information without having to read them.
Use tools to zoom in, spin the product over a 360° view, and add pop-up details tools for rollovers. If 3D technology is available, use it to improve commitment and shopping. In the sense of the 3D usage over flat imaging their customers registered a 25 to 30 percent increase in revenue, according to Fourth Source.
2. ADD VIDEOS
While not every product needs video, show it in action if you have anything to show. HubSpot recorded that 81 percent of customers believe video provides confidence in shopping. In demonstrating how well the slices and dices of your product are done, people can understand what it does and why it is needed.
3. CUTTING-EDGE PRODUCT FILTERING
The more items you sell, the more sophisticated filtering you need. No one has time to search your site on the basis of a confusing, pointless inventory schedule. You must instead give them the tools to quickly shop and find what they need.
Because 42 percent of major e-commerce websites do not use advanced filtering, it may be easier for you to find what customers need easily. The simpler it is to shop the more attributes you sell.
4. TAKE ADVANTAGE OF ARTIFICIAL INTELLIGIENCE (AI)
AI can have a huge effect on your e-commerce sales. It can gather and use information to reliably predict how a customer responds on the basis of past behavior. Measurable metrics, including conversion rates, bounce rates and commitment rates, provide you with a valuable analysis and the manner in which people use your platform.
You should collect information so that you can provide hints and facilitate conversion and loyalty to your website. The stronger your customer experience, the more likely it is to visit, recommend your products and provide positive feedback.
Algorithms predict what products visitors will want to buy, making it easier for them to shop on your site. The goods are displayed in front and center. You can also use AI to boost the back-end logistics for customer service from purchase to delivery.
5. AUTOMATE WITH CHATBOTS
Yeah, this is AI, but it really needs a plan of its own. Chatbots can be the first point of interaction that can make or break the experience of your customer. Being ready to answer questions now makes shopping a lot easier. You can immediately fix issues that allow them to make their way to the shopping cart.
These helpful little bots make it easy to speak to consumers in a very humane way and, in turn, deliver a personalized experience that can have a huge effect on purchases.
Chatbots are not only fantastic customer service reps, they can make perfect salesmen as well. They have up-selling opportunities on-site when letting customers know when a discount or deal is available.
Chatbots are also inventory-savvy, and they can track top sellers so you never run out of stock.
6. FLEXIBLE DELIVERY
One good way to increase abandon cart is to restrict delivery options. 45% of online customers left their carts when they found that supply choices did not meet their needs.
People want to pay and realize that their product is coming shortly. At the same time, they would also want to know that if they don’t need their order now, they can pay less if they want.
This doesn’t mean you have got to hop on a drone delivery truck. It just means that you need to explore ways to make speed and productivity your number one priority while keeping the price in mind.
7. MINIMIZE CART ABANDONMENT
As described above, cart abandonment is most likely to occur when the consumer comes to check out and discovers that the delivery choices do not fulfill their needs. More than 69% of the time this is specifically linked to extra costs such as delivery.
Other reasons for abandonment included unnecessarily complex checkout procedures, the need to set up an account, and poor website results, such as slow loading and crashes.
One of the most successful ways to fix cart abandonment is to incorporate an email recovery plan. When anyone leaves the cart, you will send a series of emails urging customers to complete their purchases. According to Sales Period, almost half of the recovery emails are opened and almost one-third result in a complete sale.
8. LEVERAGE WISH LISTS
Having a wish list on your site gives you a gold mine of information. You can exploit these wish lists by sending customized emails to consumers to persuade them to purchase. Emails can contain sales notifications, clearance alerts, or low inventory counts to build a sense of urgency.
9. MOBILE FRIENDLY
According to Outerbox, 7 percent of smartphone users had made an online purchase using their phones in the last six months prior to their study. It is important that your website is mobile-friendly.
Some nice-to-haves may have included:
- A shopping cart that scrolls around with the customer, so they don’t have to scroll up to find it.
- Add-to-cart buttons that are easy to find so that consumers can easily add things to their cart.
According to Adweek, Google has found that 73 percent of users are leaving an unfriendly web platform to use a mobile site.
This is not to suggest that you need to create an app for your e-commerce platform, but to be mindful of how shoppers will help you deliver the visuals they need to make purchases easily.
10. Encourage User-Generated Content (UGC)
Nothing sells a product better than a satisfied customer. UGC offers hands-on experience from previous customers who work in and use the products. Fifty-four percent of consumers are more inclined, according to Salesforce, to trust a fellow buyer over their own marketing.
Here are two of the best ways to leverage UGC:
- Using hashtags on all of your social posts.
- Provide a simple way for customers to post feedback on your website.
Read Also: 8 Competitor Market Research List And Tools
11. IMPROVE CHECKOUT
Cumbersome check-outs slow down sales and lead to irritation. About how many measures and pages do you really need to get others to pay? By making your check out easy, you can reduce the abandonment of your cart by making the process easier for your customers.
If you can do it on one page, that’s all the better for your customers’ shopping experience. If a single page is not practical, at least make it easier for consumers to step back if they change their mind or make a mistake. It would help to have a highly noticeable progress bar.
12. USE RE-TARGETING
Retargeting is crucial to the success of every e-commerce platform. It helps you to monitor consumers when they are online and keep them up to date with your goods and services. When they visit your website, your ads will show them what they are missing with a fast link back to where they can complete their orders.
13. ENCOURAGE SOCIAL PURCHASE
Last but not least, use social media to promote purchases. Instead of trying to force people to go to your website, let them buy your goods directly from their feed. This choice is available on both Facebook and Instagram.
E-commerce marketing strategies are important if you are to drive more traffic to your site and promote purchases. These 13 strategies are going to help you get your game up and get some of the elusive market share.