Do you find it exhausting to manage multiple social media accounts for your business on a daily basis? Whether you are a small business owner or a social media manager at a large corporation, you will be looking for ideas to maximize your social media marketing efforts. Jumping between different tools and accounts can be exhausting for…

As most businesses have recognized the benefits of employing social media platforms to communicate with customers and clients, the problem for many may be how to maintain and manage a consistent engaged online presence. Smaller businesses can benefit greatly from having an online presence, but the practicality of frequently updating Twitter, LinkedIn, and Facebook profiles…

Advertising is becoming increasingly social across all mediums, including television, billboards, banner ads, print, and new web formats. There are numerous examples of high-profile social advertising efforts that use cutting-edge digital technology alongside mechanics like Facebook Connect to take this to the next level. However, social advertising is available to all advertisers, regardless of…

Any social media strategy that is worth its salt needs to be carefully evaluated. Yet you might be shocked how many advertisers don't think about looking beyond the data contained on the Facebook Summary page. Although no one can complain about the value of keeping track of these stats (that's why they are right up front),…