Do you find it exhausting to manage multiple social media accounts for your business on a daily basis? Whether you are a small business owner or a social media manager at a large corporation, you will be looking for ideas to maximize your social media marketing efforts.
Jumping between different tools and accounts can be exhausting for social media managers/users. It is common for social media marketers to manage multiple accounts for various departments or accounts on various platforms. Some accounts may be used for sales, while others may be used for customer service.
Despite the time and effort required, managing multiple accounts on various social networks could be beneficial in driving business success. It all comes down to how you combine your efforts and make the best use of the platforms.
Continue reading to learn how to effectively manage multiple social media accounts to increase brand awareness, generate leads, and boost sales.
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Why Do You Need So Many Social Media Accounts?
Before we get into the specifics of social media management, it’s important to understand the benefits and drawbacks of having multiple accounts for a single brand.
The benefits of having multiple social media accounts
Having multiple accounts allows you to share a variety of content and communicate with different audiences. Customer segmentation enables specific accounts to focus on specific topics rather than attempting to engage everyone at once. This is especially useful if your company serves both consumers and businesses.
If your company has multiple locations across the state or country, having a separate account for each location can help you localize content to meet the specific needs of customers in that area.
They will feel as if they are being catered to, which can increase engagement significantly. Users can also choose the type of content they want to consume by having multiple accounts. Even if you only have one umbrella account, you may want to diversify with speciality accounts.
If you want, all of this content can feed into the main account, but if people only want one thing from you, it’s easy to find.
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The disadvantages of having multiple social media accounts
Having multiple accounts, on the other hand, can confuse your audience. They may be unaware of the purpose or worth of each account. Should they follow all of them or just the ones who have the necessary information? People may believe they will miss something important if your content is spread across multiple accounts. You also risk fragmenting the people you want to reach.
Furthermore, having multiple accounts means more work for Social Media Managers. Time management may become difficult, and employees may become exhausted. If your social media team lacks the resources to manage multiple accounts, it’s time to rethink your strategy.
The use of multiple accounts may also have an impact on brand management, especially if different departments are left to manage their own social media channels. When social media responsibilities are distributed, it is more difficult to ensure that everything stays on message.
This is when a social media style guide comes in handy. You can ensure consistency and best practice by using a guide to ensure that all staff members are on the same page when it comes to social media posting. Your guide can cover not only tone and language, but also hashtag usage, image and video guidelines, and audience demographics.
5 Steps to Managing Multiple Social Media Accounts
Let’s talk about how to manage them. Here are five steps you can take to help manage each of your accounts.
1. Make use of Social Media Management Software
Copying and pasting the same content to multiple accounts on different social media platforms can take a long time. What is the solution? Invest in social media management software like Buffer, which allows you to manage publishing and engagement in one place.
With the click of a button, you can post content to multiple accounts on multiple networks at the same time.
2. Document Your Social Media Strategy
When you have a team managing multiple accounts, it can be difficult to keep everyone on-brand. You can give users something to follow at all times by developing a social media strategy that includes policies, procedures, and a style guide.
Even if each account has different goals, a documented strategy can help everyone stay on track and on message with your business.
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3. Create a Social Media Content Calendar
Social media content calendars are useful for providing direction and ensuring that your social media strategy is on track. This can be accomplished through the use of social media management software or by sharing a simple document with your social team.
It collects everything in one place and serves as a resource for Social Media Managers. It can also assist you in identifying gaps or missed opportunities in your social media posting schedule.
4. Examine Your Social Media Marketing Strategy
It is critical to evaluate the outcomes of your social media strategy and compare them to key social media metrics. Is it true that some accounts perform better than others? How can you assist those who are lagging? Is it true that every account contributes to your brand in some way?
You won’t know the answers unless you examine the platform analytics. Implementing your strategy and utilizing data-driven marketing to read the results in order to understand what works and fine-tune your approach to social media in order to achieve the best results.
5. Keep An Eye On Social Media Activity And Actively Engage
It’s critical to keep track of mentions and keywords, especially if you set up a support-related account. You want to know if a customer requires assistance or if you can capitalize on a trending topic related to your business.
Above all, you don’t want to cross paths with any of your coworkers. Social media management software should be able to assist with monitoring while also providing a space for team collaboration. It’s unprofessional if a brand responds to a year-old post or if an inquiry receives two responses.
Consider Your Options Before Creating Multiple Accounts
There may be reasons for your business to consider running multiple social media accounts, but before you get started, make sure you are doing so for the right reasons.
Don’t make the mistake of doing it because your competitor has or because you believe having more accounts will give the impression that you are a big-time player. Every company has a limited number of resources, and you should make the best use of yours to get the most out of social media.
The opportunity for success is always within reach with good strategy, intelligent investment, and enthusiasm on the part of your social media team.