How to Start Your Own Digital Marketing Campaign

A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it's important to plan each step carefully. If you have never ran a marketing campaign before, it can be difficult to…

January 9, 20220Comments

ByLanreOladejo

Mobile Overtakes Desktop Shopping For First Time: Are You Ready?

In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions.…

November 15, 20210Comments

ByTechynista

Digital Marketing Web Design

3 Tools That Every Digital Marketer Should Have in Their Toolbox

Being a digital marketer is challenging. You are always hurrying to meet a tight deadline or straining to satisfy a stringent KPI. You are the content marketer, the search engine expert, the designer, the tea maker, the workplace prankster…yes, time is of the essence. However, you are not alone in navigating the digital marketing landscape.…

November 5, 20210Comments

ByTechynista

Digital Marketing Search Engine Optimization (SEO)

What Is An Online Sales Conversion?

"Optimize your website to maximize your online conversions" – have you been hearing the same old phrase for some time now? If it is, then you are not alone! As marketers, we appear to forget, like any small business owner, that not everyone in our world lives. We are talking about technical terminology like sales…

March 17, 20210Comments

ByTechynista

Digital Marketing

5 Guidelines To Successful Digital Marketing Strategy

According to the Smart Insights 'Managing Digital Marketing' report, 46% of brands do not have an established digital marketing strategy, while 16% do have a strategy but have not yet incorporated it into their marketing activities. But here's the thing: if you don't have a strategy in place, how do you hope to evolve and…

March 15, 20210Comments

ByTechynista

Digital Marketing Web Design

Why Digital Marketing Is Important To Your Company

In some of our posts last year, we explored the general concept of digital marketing and some of the ways in which companies use it to promote their brand and interact with other businesses. This time, I'm going to drill into the "Why"—the major reasons for making digital marketing an integral part of your brand…

February 19, 20210Comments

ByTechynista

Digital Marketing

Top 5 Ways To Capture Your Customer

Are you their solution? When I have that initial talk with a new client, whether they just opened their businesses or just need a website redesign, I realize that my clients need a brief lesson about how to talk to their customers. Not in person, of course, but speaking to them through their website. They…

January 15, 20210Comments

ByTechynista

Digital Marketing Education

What’s the Value of Certification to Digital Marketers

We wish all our readers a happy and prosperous new year. We are working on posting more educational and career content on our blog site this year 2021. The content below is an eye-opener and detailed on how to successfully start a career in digital marketer (If you are a newbie), and you will also…

January 5, 20210Comments

ByTechynista

Digital Marketing Education

9 Tips: How To Excel In Your Digital Marketing Career

Have you decided that you're ready to start your digital marketing career? No wonder, it is one of the fastest growing industries, growing three times faster than the rate of GDP in the country, and that growth is expected to continue. There are a few reasons for this, the main one is that it's one of…

November 25, 20200Comments

ByTechynista

Content Marketing Digital Marketing

4 Simple Ways To Nurture Your Customer Relationships

For a better client experience, 86 percent of customers would pay more. This statistic may or may not come as a surprise to many companies, particularly as we increasingly turn to digital channels to automate and expedite. But we use comparative shopping engines to find the best prices, and sites like eBay and Alibaba to…

November 3, 20200Comments

ByTechynista

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