TikTok is one of the most popular apps available. The Chinese video-sharing software has been downloaded over a billion times and installed over 738 million times in 2019 alone, accounting for 44 percent of its total downloads.
TikTok today, is one of the most popular and adaptable video-based social media platforms on the internet, with a plethora of fast-paced videos that consumers consume in massive amounts.
Of course, if you are a serious marketer, you are probably asking what a tween lip-syncing app has to do with serious marketing. To make it simple: TikTok advertising works. But we will get to that later in this article.
Demographics of TikTok
TikTok’s popularity has grown far beyond the Gen Z audience it was designed for, 66 percent of global active users are under the age of 30. Actually, TikTok began as Musical.ly, a lip-syncing app where preteens (of all ages) would share humorous videos of themselves mouthing and dancing along to their favorite music. However, as the platform has grown, so has the range of content.
In terms of demographics, India has the highest proportion of overall TikTok users, followed by China and the United States. TikTok is available in over 150 countries and 75 languages worldwide. TikTok users are increasing globally, so if you are a global company or headquartered outside of these places, TikTok could be a valuable avenue to explore.
TikTok users are quite active when it comes to using the video app, spending an average of 52 minutes each day on the platform and opening the app an average of 8 times.
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The platform’s simple features and interface are part of what makes TikTok advertising so effective. Each TikTok clip can be up to 15 seconds long, and you can combine up to four of them into a one-minute video cluster. This results in a fast-paced and very addicting video producing process.
On TikTok, you have access to an infinite number of filters, effects, and a music library. And it’s ridiculously simple to create, cut, filter, musically score, and add effects to an uploaded video. Users can tap their way to fame and comedy by making a stream of videos that amuse TikTok’s fast-paced audience.
TikTok offers to assist you select privacy (or publicity) settings and post to as many social media networks as you like to connect in addition to the main TikTok platform after your video is created.
TikTok then generates a visually appealing feed for users based on their likes, follows, trends, and hashtags. Because videos are often brief, viewers might go through a few hundred in a single viewing session, liking and sharing along the way.
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TikTok for Businesses and Brands
It’s also worth noting that TikTok has progressed well beyond the original lip-syncing video that aided in its rebranding. It is now used for comic routines, mini-videocasts, taped sporting achievements, and commercial branding. Whatever form of video your business produces, if it can be broken down into 15-second pieces, TikTok can host it. And the more films you create, the more likely you will be discovered and exposed to the potential brand growth that TikTok advertising offers.
Many people and brand takeovers have become TikTok influencers, and a surprising number of memes have either sprouted or thrived in this milieu. If you have catchy video content that appeals to today’s young viral-video-focused audience, TikTok is a platform worth exploring. Not to mention how simple it is to post to multiple social media networks at the same time.
TikTok’s algorithm is the key to its rapid surge in popularity and success. TikTok uses artificial intelligence to produce personalized suggestions for each viewer, making content discovery easy. TikTok’s algorithm benefits both users and brands; people see stuff of interest, while brands’ content is easily discoverable.
Are your target audience TikTok users? Are your product or service appropriate for advertisement on the short-form video platform? If you answered yes to these questions, TikTok appears to be an excellent tool for promoting your business! So, how can you advertise successfully on TikTok?
The primary premise of advertising is to provide quality content, and Tiktok is no exception: develop stuff that matters, that your audience cares about. It’s reasonable to suppose that mastering advertising on TikTok is more difficult than on other social platforms. You will need to think outside the box in terms of the types of content your audience like as well as what’s possible on the app.
TikTok recently launched formal advertising, allowing businesses to publish paid commercials on the platform, which was welcomed by marketers. TikTok is synonymous with fun, interesting, and dynamic content, which is the primary reason why people are drawn to the site. Keep this in mind when you plan the direction of your TikTok advertising; mimic what your audience is interested in and utilize trial and error to find the most effective content.
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Guidelines to Rocking Your Brand on TikTok
15 Seconds Guideline
TikTok advertising has its own set of guidelines; keep in mind that each video must be only 15 seconds long, or bundled into 60-second sets. This implies brief, catchy content that grabs attention but not enough time for in-depth webisodes. So get your punches ready. In just 15 seconds, figure out what about your brand looks wonderful and get those all-important video views. TikTok moderates content as well, so make sure to follow the TikTok Community Guidelines.
Get a Laugh
Few things are more effective than a chuckle in a fast-paced software like TikTok. Find a way to make people laugh, and your videos will be a lot more popular.
Curiosity is Piqued by Visual Dynamism.
Take a video of something that makes people look twice. Find a strange angle or an amazing shot that piques the interest of viewers in a split second. Find clips that make the viewer’s eyes doubt what they are seeing or that quickly interest them. This type of TikTok promotion will gain you video views.
Teasers for Longer Content Using Your Best Clips
Take a page from TikTok’s comedy playbook: Make a video of your best stuff. If you have lengthier videos that you want to share on Facebook and Twitter, select the most engaging and hilarious segments to utilize as teasers.
Link to Hashtags
On TikTok, hashtags are extremely powerful because they define trends and what is most likely to win you new viewers and followers. Even a tangential relationship to a presently popular hashtag is enough to generate views, but the closer the connection, the more views. Participate in hashtag challenges or work with promoted hashtags to give your brand’s unique visual response to current hashtags.
Begin Now or participate in Challenges
Finally, TikTok challenges are available. These are what pull the community together and, in the case of a large challenge, often inspire millions of responses. Advertisers fund challenges, which users follow. So you can build momentum by participating in challenges in a hilarious way, or you can join the major players by sponsoring challenges and seeing whether they are adopted as a fun thing to do by the TikTok community.
TikTok marketing isn’t right for every business. However, for marketers with the proper offer and audience who are prepared to get creative on TikTok, the video-sharing platform has enormous potential for brand visibility and company growth. Is your company thinking about expanding into the viral-video business if the TikTok app becomes popular? Digital Stand can assist you with TikTok advertising and brand building. Contact us today for a consultation on how to begin creating 15-second films that will blow your app-using audience away.