You have actually done it. You developed the concept, refined it, and created a business model. You gathered your resources, decided your market structure, registered with the relevant governing bodies, assembled your staff, and selected your vendors. You have branded yourself, and you are now open for business, hoping your company grows.
You have also been proactive in advertisements, placing print advertising in newspapers and investing in banners, radio spots, and television commercials. The only issue? Your efforts have not yielded the desired results. You may have increased awareness of your goods and services, but you aren’t seeing the ROI you expected.
Why is this so? Because of the increased usage of social media sites and the internet in general, conventional “outbound” marketing may no longer be the most powerful and efficient way to develop your brand and generate sales. Don’t misunderstand me. Traditional marketing is successful. But, if you want your company to stand out from the crowd (and I know you do), investing in content marketing is a perfect way to do so.
But, exactly, what is content marketing? How does it function? Where do you begin? If you have heard of content marketing or not, here are the answers to the top 7 frequently asked content growth questions:
1. What Exactly Is Content Growth?
This may have been self-evident. But, the best place to begin is at the start. In a nutshell, content growth is the process of sharing your story. Telling the story of the products or services in particular. When your company creates and distributes free helpful content in various formats — such as posts, blogs, videos, and so on — that is valuable to your target audience, your company’s popularity increases, resulting in an increase in new customers.
Content that is entertaining, interactive, and informative will attract potential customers while also demonstrating your industry knowledge. This builds confidence in your brand and increases the likelihood of converting leads into long-term customers.
2. What Is the Process of Content Growth?
Content growth works by encouraging companies to engage with (and visit) their prospects wherever they are. Being visible and sharing engaging content with your target audience helps to increase awareness and create relationships with those who might become potential customers. And even if they don’t, you have raised consciousness. This is a positive thing. However, with so many online channels available, the company should concentrate on those that its target audience visits the most.
In addition to your target audience, you may want to interact with other types of people. Bloggers, for example, can write about your content. If such bloggers have a large number of followers, they might be able to provide your company with additional publicity.
3. What Exactly Is a Content Growth Strategy, and Do I Need One?
Content growth strategy is “a plan for developing an audience by publishing, sustaining, and sharing regular and reliable content that educates, entertains, or encourages strangers to become fans and fans to become customers.” Your company can publish content in the form of blogs, videos, digital and print newsletters, and periodicals on a daily basis. This is a significant portion of your company’s content. And it can be a lot — or none at all.
Furthermore, you want the content you build to be relevant to your business. You cannot rely on UPS to ensure that your content is delivered to your intended audience. You must be deliberate about your content growth, which necessitates the creation of a content growth strategy.
4. Should I Stop Using Outbound Marketing if I Have a Content Growth Strategy?
No, not at all. It is best to combine traditional/outbound marketing with a content growth strategy. You will discover that your company relies more on content. Traditional marketing, on the other hand, has a location. Assume you have been driving on the highway for thirteen hours and desperately need to sleep. It’s definitely not a smart idea to do so while driving at 70 mph. That’s about the time you see the billboard on the side of the highway informing you that a high-quality hotel is just beyond the next exit. Traditional marketing succeeded if you stayed at that hotel.
5. How Will Content Marketing Help My Business?
Americans spend almost 24 hours a week online, according to new research from MIT Technology Review. That’s a lot of surfing without the use of water or a board. They are also absorbing content when browsing the web. As previously said, you are where your audience is.
Now, the aim of content growth (as with conventional) is to increase the company’s bottom line. When you have a solid content marketing strategy, the company will boost sales and meet its objectives. Additional advantages include:
- Raising traffic to your website by rising in search engine rankings.
- Growing your exposure and reach across social media channels.
- Establishing your company as creative while gaining your target audience’s trust and confidence.
6. How Do I Assess the Effectiveness of My Content Growth Strategies?
If you have actually been able to go out and buy the McLaren 600LT you have been eyeing since sales have skyrocketed, you might say your content growth tactics have been a success. However, it is definitely not the best measure to use to assess performance. There are several other metrics that are more useful. You may also use those that are most important to your business. For example, if you are more concerned with brand awareness than lead generation, the metrics you should focus on are organic web traffic, SEO, and backlinks.
7. Where Will I Find Inspiration and Ideas for Content?
The song “Yesterday,” according to Paul McCartney, came to him in a dream. He awoke and repeated the word “scrambled eggs” over and over in his head so he wouldn’t forget it. It has since become one of rock history’s most-covered tracks. You don’t have to sit around waiting for that to happen to you. We recommended the following:
- Examine the blogs that you personally enjoy.
- Take a look at what the competitors are up to.
- Hold brainstorming sessions.
- Keep an eye out for shifts and developments in your business.
- Get with your customer support team to see what frequently asked questions your customers are posing
- Feedly and Twitter are two blogs and publications that report breaking news.
Now that we have covered that, let’s get to work! You can develop an effective content growth strategy with a little time, coordination, and imagination. There are numerous online services available to you, as well as numerous credible content marketing companies, to assist you in getting your brand out there, getting noticed, and getting results. Finding the right one is the most effective way to expand your business.