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Developing The Right Strategy For Snapchat Marketing

Developing The Right Strategy For Snapchat Marketing

The use of ephemeral content for storytelling has become the norm. The concept of disappearing content in the form of 'Stories' across all social and mobile platforms, including Facebook, Instagram, WhatsApp, TikTok, and LinkedIn, has now become the future of social media storytelling. The success of Snapchat is entirely responsible for this viewpoint. Snapchat was…

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Mobile Overtakes Desktop Shopping For First Time Are You Ready

Mobile Overtakes Desktop Shopping For First Time: Are You Ready?

In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions.…

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How to Run a Successful Social Advertising Campaign

How to Run a Successful Social Advertising Campaign

Advertising is becoming increasingly social across all mediums, including television, billboards, banner ads, print, and new web formats. There are numerous examples of high-profile social advertising efforts that use cutting-edge digital technology alongside mechanics like Facebook Connect to take this to the next level. However, social advertising is available to all advertisers, regardless of…

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