Digital PR is a technique used to raise awareness about a brand using online methods. It is similar in many respects to conventional PR, but it provides an ability to reach a much broader audience that can't be reached with just offline approaches. Digital PR depends on Internet-based techniques such as search engine optimization, content marketing,…
Competing online for new customers is a tricky prospect. There are a lot of clever marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture.
You can get in on the action if you learn…
If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post, I shared some reasons why you should consider making videos as part of your digital marketing strategy and online promotion effort, the feedback was great and I hope you will also check it…
It is well known that digital is thriving and is fast becoming the most attractive industry to work in which is why it is important to pay attention to the qualities of an Exemptional digital marketer. Demand for qualified digital professionals has been a direct cause of increasingly lucrative salaries and competitive benefits packages. A…
The average landing page conversion rate was 2.35 per cent, while the top 25 per cent conversion rate was 5.31 per cent or higher. With an ability to convert so many visits, it's worth optimizing your landing page.
For this post, we will look at how landing pages are used and who uses them well. For…
As small businesses start up, they often concentrate on how their first set of customers will walk through the door. They do use traditional advertising forms like printed advertisements and radio/television advertisement, or even big signs on the roadside. They believe it's only a matter of time before consumers find their way to them because they are sure they offer a good…
I can say with confidence — I’m not the only one who have told you that content is important. In the marketing world you heard about it and how business owners, agencies and marketers talk about this...
Does it sound like a big deal?
It also seems to be enormous and time consuming.
In other…
If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…
About half of the emails opened are deleted within 2 seconds.
Would you love to prevent this from happening? Okay, stop generating emails that your customers just don't care about!
You know the kind of emails we are talking about right? – meaningless, bulky, salesy, that's not what your customers want, need, or care for. The kind of emails that solve…