It is well known that digital is thriving and is fast becoming the most attractive industry to work in. Demand for qualified digital professionals has been a direct cause of increasingly lucrative salaries and competitive benefits packages. A digital career can not only benefit you on a monthly basis, it provides a fast-paced, constantly stimulating environment that exercises your skills on a daily basis.
Whether you want to join the industry or are already enjoying a successful digital career, there are always opportunities to improve your prospects and continue your journey. We will be i sharing with you 5 Qualities of an Exceptional Digital Marketer. Harnessing these characteristics will ensure that you are in the best position to evolve in line with this exciting industry.
1. An Analytic Mind
Digital marketing is a practice based on data. While many organizations would struggle to determine the ROI of a TV or billboard ad, every digital tactic you perform results in a specific and measurable action. This is important because marketers who calculate ROI are 1.6 times more likely to receive higher budgets. If you can demonstrate an improvement in performance as a direct result of your digital activity, you will be able to gain buy-in from the stakeholders that matter most and generate more leads and revenue as a result.
The benefits of digital specializations are extensive, but any effective digital marketer should be able to translate data-driven insights into action in order to reap the maximum rewards. This requires a comprehensive understanding of analytical tools that will allow you to drill down and examine granular metrics that will help you repeat or refine your strategy. Whether it’s Pageviews on a specific landing page or how many social shares your Tweets receive, analytics is the cornerstone of any successful digital marketing plan – the degree to which it succeeds depends entirely on how well-known and competent you are in using these interpretive tools.
Tip: Choose a combination of analytical tools that will form the basis for your regular reporting. Google Analytics is an undisputed staple, while social media tools like Klout and Sproutsocial can also quickly become essential.
Digital marketing is not just a scientific practice – it encompasses the intersection between practical skill and green imagination. Measurement is integral to the success of a marketer, but creativity defines how successful you will be. Content marketers experience nearly eight times more traffic than non-advocates on their website. It’s one of the most essential digital specialties, and it depends entirely on a creative ability.
This creativity can manifest itself in a variety of ways — maybe you have the ability to write compelling ad copy or motivating blog articles. You might have an eye for imagery and design. Perhaps your strength lies in being able to conceive of a high-level campaign concept that will give your business the ultimate competitive edge!
Whether you are writing, designing or strategizing, you need to have the kind of cognitive process that helps set your brand apart. Creativity is closely linked to the ability to innovate and the willingness to take risks — if you are able to take advantage of these qualities and leverage analytics to measure their effectiveness, your artistic efforts will eventually be rewarded.
Your Click-Through Rate hit the rock bottom and the total number of site visitors fell off the cliff. While digital adoption is a foolproof way to ensure success for your organization, it is not without its faults. Figures may fluctuate and your overall performance may fade – the most important thing is how you respond to these less than ideal situations.
The key is to adapt and to survive. The ability to interpret results and the propensity to think creatively will certainly help you to thrive, but these qualities need to be accompanied by flexibility and thoughtfulness that will allow you to find a solution when your business needs it most.
Attitude is all about everything. If you can remain level-headed in a crisis and adopt a positive, proactive approach to managing the situation, you should have no problem proving just how exceptional you are. A study conducted by Forbes found that 9 out of 10 employees reported a poor attitude or behavior as a source of job failure. If you can avoid admitting defeat at the first hurdle, and solve problems rather than submit to them, you will be able to cement your success.
TIPS:Try to think about potential pitfalls for every digital strategy you are implementing, and work around right from the start. This means that if something goes wrong, you will be better equipped.
4. Sales Appreciation
There is now more than ever a confluence between sales and marketing. Many marketing professionals are engaged in KPIs that encompass sales targets and, in order to generate and maintain the best quality leads, impeccable communication and collaboration between the two departments must be established.
According to SiriusDecisions, 67% of the purchaser’s journey is now digital. As traditional marketing functions have largely adapted to online channels, sales are now beginning to follow suit. Both are undergoing this digital transformation because the purchaser has transformed – from the way in which they conduct product research, to the platforms through which they purchase.
If you are marketing an e-commerce business and a website, your involvement in sales is certain. If you are a B2B marketer for an organization that doesn’t sell online and prefers to focus on brand building, knowledge of sales may seem to be less of an important requirement.
However, regardless of the details of your job description, you should at least have a basic knowledge of the sales performance of your business. These data will inform you about everything you do. It will also set your monthly lead target. It will shape your target audience and your customer segmentation strategy. It will determine the digital channels that you choose and how much you spend on them. The more you know, the more you are going to be able to accomplish.
5. Desire To Upskill
59 percent of companies say they are worried that their digital transformation efforts may be too late and that they will fall behind their competitors. This is an unsurprising statistic, considering how unstoppably the digital industry is developing. New platforms are released, algorithms are updated and tools are updated on a regular basis. As a result, ensuring that you are consistently exceptional can seem like an overwhelming prospect.
The answer is simple – always try to get upskill. Promoting a constant culture of learning will ensure that you stay on top of the essential industry updates and perform at your peak. You could bookmark your favorite industry blogs and read articles, watch videos and listen to podcasts on your daily journey. You could take extracurricular projects to perfect your practical skills. You may choose to follow thought leaders on Twitter and check in for their individual insights. Your approach may vary, but the outcome will be just brilliant.