There's no denying that video marketing has become increasingly popular and accessible to brands in recent years.
While popular sites such as TikTok, Facebook, and Instagram, as well as your website, are excellent places to invest, creating a YouTube channel may be the best way to promote your brand, as people spend one billion…
A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it's important to plan each step carefully.
If you have never ran a marketing campaign before, it can be difficult to…
The use of ephemeral content for storytelling has become the norm. The concept of disappearing content in the form of 'Stories' across all social and mobile platforms, including Facebook, Instagram, WhatsApp, TikTok, and LinkedIn, has now become the future of social media storytelling. The success of Snapchat is entirely responsible for this viewpoint.
Snapchat was…
Pinterest is a visual social network that focuses mostly on creative graphics and crafts. Users post photographs and videos to demonstrate their abilities, products, or services. Its goal is more about social discovery than social networking. Pinterest should be a component of your social media strategy if you want leads to discover your brand.
Pinterest…
As most businesses have recognized the benefits of employing social media platforms to communicate with customers and clients, the problem for many may be how to maintain and manage a consistent engaged online presence. Smaller businesses can benefit greatly from having an online presence, but the practicality of frequently updating Twitter, LinkedIn, and Facebook profiles…
Many people consider Black Friday to be the formal start of the holiday season, and it is an excellent opportunity to get in front of your target audience and plant your promotional flag in the eCommerce mountain.
Black Friday has become a yearly retail calendar fixture, a time when brands from all industries can raise…
Google AdWords is a marketing tool designed to help you display advertisements and promote your products or services online. Because Google handles hundreds of millions of searches per day, it makes sense to build simple, effective advertise and display them to individuals who are already exploring online for information about your company.
Paid search marketing is…
In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions.…
Advertising is becoming increasingly social across all mediums, including television, billboards, banner ads, print, and new web formats. There are numerous examples of high-profile social advertising efforts that use cutting-edge digital technology alongside mechanics like Facebook Connect to take this to the next level.
However, social advertising is available to all advertisers, regardless of…
Being a digital marketer is challenging. You are always hurrying to meet a tight deadline or straining to satisfy a stringent KPI. You are the content marketer, the search engine expert, the designer, the tea maker, the workplace prankster…yes, time is of the essence.
However, you are not alone in navigating the digital marketing landscape.…