As small businesses start up, they often concentrate on how their first set of customers will walk through the door. They do use traditional advertising forms like printed advertisements and radio/television advertisement, or even big signs on the roadside. They believe it's only a matter of time before consumers find their way to them because they are sure they offer a good…
I can say with confidence — I’m not the only one who have told you that content is important. In the marketing world you heard about it and how business owners, agencies and marketers talk about this...
Does it sound like a big deal?
It also seems to be enormous and time consuming.
In other…
If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…
About half of the emails opened are deleted within 2 seconds.
Would you love to prevent this from happening? Okay, stop generating emails that your customers just don't care about!
You know the kind of emails we are talking about right? – meaningless, bulky, salesy, that's not what your customers want, need, or care for. The kind of emails that solve…
As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be seen as a reputable tightrope, as businesses and brands delicately balance having a sensitive and compassionate tone and finding opportunities to remain operational in uncertain times.
During the first few weeks of the…
What do you think about email marketing? Creepy, worthless, aimless, dated? Well, what if you were told that email marketing has an ROI of 4.3 per cent? Perhaps, you could look at your newsletter in a more different way?
Below, we will tell you how to woo your readers to get good open rates on an…
Professional certification is well recognized and also anticipated in conventional industries such as accounting, marketing, teaching and management. Certification in these sectors is considered to help develop and improve the career of a professional, along with growing their prospects and opening them up to a variety of new opportunities.
As a major driver of the economy-representing…
Nowadays, it seems like social media publishers are only having fun on Twitter and Facebook. Those sites can be places for celebrities and "sexy" B2C brands, that's it — but when it comes to B2B marketing, LinkedIn has them beaten.
According to a recent report from WebpageFX, 80 percent of B2B's social media leads come from…
Facebook products have always been about people being connected. Over the years, they’ve been working on how to make people feel connected with each other even though they're not in the same place. Today, video is helping most of us cross the gap. Facebook will soon switch to more interactive technologies like AR and VR.…
Content is now a new trendy marketing buzzword.
This makes a lot of sense; all marketing is now digital, and digital marketing really doesn't work well without a lot of content. So every market leader on Earth needs to concentrate on improving the content resources of their team if they want to succeed.
Despite the pandemic spreading through the…