According to the Smart Insights 'Managing Digital Marketing' report, 46% of brands do not have an established digital marketing strategy, while 16% do have a strategy but have not yet incorporated it into their marketing activities. But here's the thing: if you don't have a strategy in place, how do you hope to evolve and…
Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to raise brand awareness, entertain and engage, provide a real-time customer service channel and, of course, sell.
Although most marketers find it difficult to identify proven ROI when it comes to social…
If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post, I shared some reasons why you should consider making videos as part of your digital marketing strategy and online promotion effort, the feedback was great and I hope you will also check it…
As small businesses start up, they often concentrate on how their first set of customers will walk through the door. They do use traditional advertising forms like printed advertisements and radio/television advertisement, or even big signs on the roadside. They believe it's only a matter of time before consumers find their way to them because they are sure they offer a good…
I can say with confidence — I’m not the only one who have told you that content is important. In the marketing world you heard about it and how business owners, agencies and marketers talk about this...
Does it sound like a big deal?
It also seems to be enormous and time consuming.
In other…
If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…