How to Utilize Business to Business Digital Marketing Strategy

Business to Business marketing is a marketing practice of individuals or organizations. It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works. Business-to-business strategies need to be savvy since the person is selling to another business. Do some…

April 26, 20220Comments

ByTaiwo

Mobile Overtakes Desktop Shopping For First Time: Are You Ready?

In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions.…

November 15, 20210Comments

ByTechynista

B2B Web Design

28 B2B Website Design Terms You Should Know

Oh, yes! We are all guilty of that. If you have been in a single industry for as long as we have, you tend to believe that everybody understands the terms and conditions of your industry. You start spewing phrases to your clients, and they look at you like deers in the headlights. To help…

September 15, 20200Comments

ByTechynista

Web Design

9 Customer Centered B2B Website Design Attribute

In this article, you will learn what makes a good website that puts the customer first. In reality, these are unique actions that we take with any B2B website design that we create as well as our own. So, what's a customer centered website like? Essentially, it is a B2B website design that incorporates all…

September 14, 20200Comments

ByTechynista

B2B Business Web Design

8 Website Conversions That Contractors Can Use To Dominate Their Industry

Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit. The best SEO strategy at the plant will not be effective if you can't convert your clients to (and on) your website during their journey. What happens when people click on your website?…

September 12, 20200Comments

ByTechynista

B2B Business Campaign

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…

September 7, 20200Comments

ByLanreOladejo

B2B Business COVID-19

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be seen as a reputable tightrope, as businesses and brands delicately balance having a sensitive and compassionate tone and finding opportunities to remain operational in uncertain times. During the first few weeks of the…

August 6, 20200Comments

ByTechynista

B2B Social Media

Marketer ‘s Guide to LinkedIn Posting

Nowadays, it seems like social media publishers are only having fun on Twitter and Facebook. Those sites can be places for celebrities and "sexy" B2C brands, that's it — but when it comes to B2B marketing, LinkedIn has them beaten. According to a recent report from WebpageFX, 80 percent of B2B's social media leads come from…

July 30, 20200Comments

ByTechynista

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