What’s The Difference Between Black-Hat And White-Hat SEO

In the field of Search Engine Optimization, SEO, a range of methods are used by many to ensure higher visibility in search engines. This includes content generation, Pay-per-click banners, links from other websites, business ads, and in particular social media integration, are also essential resources to improve web presence. Although the ultimate objective is to…

January 8, 20210Comments

Search Engine Optimization (SEO) Web Design

Why Content Is Crucial To Your Website

Just 2% - 3% of websites are able to produce enough traffic and revenue. Why? The main explanation boils down to content. Depending on the aims of the website (some only want to have an online presence), content is key to success. Here's an example to describe it. If you have an offline store, the primary source…

December 1, 20200Comments

Search Engine Optimization (SEO) Web Design

Why You Should Review Your Website’s Meta Description Tag

The Meta Description Tag The keywords and phrases you use in your Meta description tag do not impact the search engine ranking of your website, but this tag may still be handy in your overall SEO and social media marketing campaigns. What's the Meta Description Tag? It's a snippet of HTML code that belongs to…

November 30, 20200Comments

Search Engine Optimization (SEO) Web Design

Why Landing Pages Are Critical To Your Campaign Success

How much have you been caught in this trap? You click on an ad with an enticing bid, but instead of going to a page that tells you all about the offer that took you there in the first place, you find a page that tells you nothing about it. Just now, I fell into…

November 27, 20200Comments

Search Engine Optimization (SEO)

5 Steps To Improve Local SEO With Google’s 3-Pack

Google's search experience, particularly local SEO, is constantly evolving. Since local SEO is ever-changing, businesses must do all they can to adapt, or else they may fall behind their competition. Recent changes to Google Search results have improved the way local businesses appear on the Search Engine Results Pages ( SERPS) when a user searches…

October 9, 20200Comments

Content Marketing Education Search Engine Optimization (SEO) Web Design

How To Write “About Us” Page That Converts For Your Website

For many others, writing the About Us page can be the easiest page to write. Let's be honest, I mean, it's about you and your business. Now that's something you should really sink your teeth into, right? It's the most daunting page for some, and it's always a lost opportunity. But let's take a step…

September 23, 20200Comments

Digital Marketing Education Search Engine Optimization (SEO)

7 Google Analytics Reports You Need To Know

According to Marketing Land, almost 70 per cent of the world 's top 10,000 websites evaluate the performance of their websites using Google Analytics, and 53 per cent of all websites use the Data Analysis Tool more than 10 times the number using the next most popular analytics package (Bing Analytics). There is a good…

September 11, 20200Comments

Campaign Education Search Engine Optimization (SEO)

10 SEO Questions Employers Should Ask At Interviews

As a brand, you are aware of the value of SEO in e-commerce, from the way it helps shape a brand to the subtle changes in Google rating. According to HubSpot, search engine users usually pick one of the top three results, and 75% won't bother looking past page one of the search results. With high…

August 27, 20200Comments

B2B Business Digital Marketing Search Engine Optimization (SEO) Videos

Videos as Part of your Digital Marketing Strategy

If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…

August 13, 20200Comments

Digital Marketing Search Engine Optimization (SEO)

GOOGLE BERT: WHAT IT IS AND WILL IT CHANGE THE APPROACH TO SEO

Each so often, Google is making a major change to its main algorithm. This was the launch of BERT in October 2019. But with hundreds of Google updates per year, what sets BERT apart from the rest of it? Ok, according to Google, BERT is the biggest change in five years (since RankBrain) and affects one in…

June 30, 20200Comments

Search Engine Optimization (SEO)

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