Today, the rate of innovation and the number of resources accessible to marketers are nothing short of astonishing. According to VentureBeat, there are 1,876 businesses in 43 distinct marketing categories, including SEO, social, video marketing, sales enablement, mobile analytics, and dozens more.
Furthermore, many of the categories did not exist in the previous year's.
Only…
Email Marketing
The increasing adoption of digital channels has expanded the emphasis on e-commerce. It makes sense for many companies not only to advertise their goods and services online, but also to sell them. Across the world, Internet usage as well as smartphone ownership rates are rising, and customers are increasingly inclined to do everything from study…
Email is one of the simplest and most efficient ways to connect to your current and potential customers. No matter who you reach out to, you have just got seconds to catch the reader's attention in what's most definitely a busy inbox.
Ok, that's the challenge. In this blog, we outline a few strategies that…
Email has been around since the 1970s, and even though it's now extremely common, you might still be shocked to discover how powerful a marketing tool it is today.
Even though it's a 50-year-old technology, companies still use email to communicate with followers, transform leads into customers, and engage audiences with news, promotions, information, and…
Are you starting an online business or thinking about it, but you are not sure where to start when it comes to promoting it? Or do you have a brick-and - mortar store, and you are searching for new ways to advertise your products online as you venture into e-commerce?
Welcome to the world of digital…
Building a healthy email list is key to keeping your prospective customers warm and ready to purchase. In reality, one-fifth of marketers say their business' primary source of revenue is directly linked to email operations.
Below, I will show you how to create a quality email database and reveal some of the top tips on how to…
About half of the emails opened are deleted within 2 seconds.
Would you love to prevent this from happening? Okay, stop generating emails that your customers just don't care about!
You know the kind of emails we are talking about right? – meaningless, bulky, salesy, that's not what your customers want, need, or care for. The kind of emails that solve…
What do you think about email marketing? Creepy, worthless, aimless, dated? Well, what if you were told that email marketing has an ROI of 4.3 per cent? Perhaps, you could look at your newsletter in a more different way?
Below, we will tell you how to woo your readers to get good open rates on an…
Hitting the send button on an email that you spent days perfecting is a wonderful feeling, but the marketer's high is crashing down after you see that your open rate is smaller than normal.
What has happened?
First of all, it's important to know that this happens to almost every marketer. At some point, you 're going…