5 Qualities Of An Exceptional Digital Marketer

It is well known that digital is thriving and is fast becoming the most attractive industry to work in which is why it is important to pay attention to the qualities of an Exemptional digital marketer. Demand for qualified digital professionals has been a direct cause of increasingly lucrative salaries and competitive benefits packages. A…

August 18, 20200Comments

Content Marketing Digital Marketing

Boost Your Customer Experience With Optimized Landing Pages

The average landing page conversion rate was 2.35 per cent, while the top 25 per cent conversion rate was 5.31 per cent or higher. With an ability to convert so many visits, it's worth optimizing your landing page. For this post, we will look at how landing pages are used and who uses them well. For…

August 18, 20200Comments

Campaign Digital Marketing

Why Is Digital Marketing Important To Small Businesses?

As small businesses start up, they often concentrate on how their first set of customers will walk through the door. They do use traditional advertising forms like printed advertisements and radio/television advertisement, or even big signs on the roadside. They believe it's only a matter of time before consumers find their way to them because they are sure they offer a good…

August 17, 20200Comments

Content Marketing Digital Marketing Social Media

3 Steps To Content Creation Framework With A Social Media Content Manager

I can say with confidence — I’m not the only one who have told you that content is important. In the marketing world you heard about it and how business owners, agencies and marketers talk about this... Does it sound like a big deal? It also seems to be enormous and time consuming. In other…

August 14, 20200Comments

B2B Business Digital Marketing Search Engine Optimization (SEO) Videos

Videos as Part of your Digital Marketing Strategy

If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…

August 13, 20200Comments

COVID-19 Digital Marketing

3 INSPIRING COVID-19 MARKETING CAMPAIGNS

As the Covid-19 storm continues, one thing is certain: the world will never be the same again. In a state of isolation, we all had to adapt to a more solitary existence, increasingly relying on the hyper-connective capabilities of the digital world, as well as our local communities, to navigate these most unusual times. Since the start…

July 3, 20200Comments

Digital Marketing Search Engine Optimization (SEO)

GOOGLE BERT: WHAT IT IS AND WILL IT CHANGE THE APPROACH TO SEO

Each so often, Google is making a major change to its main algorithm. This was the launch of BERT in October 2019. But with hundreds of Google updates per year, what sets BERT apart from the rest of it? Ok, according to Google, BERT is the biggest change in five years (since RankBrain) and affects one in…

June 30, 20200Comments

Business Digital Marketing Web Design

7 Google Must Have Apps For Small Business

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free. 1. Google My Business Every business with…

June 4, 20200Comments

COVID-19 Digital Marketing Social Media

Facebook and Instagram Advertising Strategies During the COVID-19 Pandemic

The outbreak of COVID-19 has a major effect on day-to-day business and customer behaviour and, as a result, these are moments that small business owners and marketers need to identify ways that will help them develop meaningful and long-term relationships with their audiences from a safe distance. Unprecedented times call for improvements to your online…

May 5, 20200Comments

COVID-19 Digital Marketing Social Media

How Brands Use Instagram During COVID-19?

A brand's presence on social media is crucial in a moment of uncertainty in helping them ride the wave, speak with their customers, and be heard as they wish. In a way, Instagram has been transformed into something more intimate. The way we post the pictures of packed social life has transformed into pictures inside the…

April 6, 20200Comments

Digital Marketing

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