All marketing is based on psychology, particularly the psychology of persuasion.
All good content is rooted in human psychology. People read articles and books, view images and video, and click on ads when they're curious, needful, or because their friends are.
We all have cognitive biases, and if you understand them, you will be able to…
Content Marketing
You have actually done it. You developed the concept, refined it, and created a business model. You gathered your resources, decided your market structure, registered with the relevant governing bodies, assembled your staff, and selected your vendors. You have branded yourself, and you are now open for business, hoping your company grows.
You have also…
Our Content Creation Plan is back and better than ever. We have amazing features that you would not want to miss out on, believe me. (You can get our Social Media Content Manager Template by clicking here.)
The sound of a new content calendar design might be really exciting for some of you. For some,…
Choosing the best mobile app analytics tools for your app can easily be overwhelming. After all, there are so many vendors on the market already, and more are being added all the time!
According to a Harvard Business Review study, researchers found that “businesses that integrate multiple sources of customer and marketing data significantly outperform other companies.” They…
I've been hosting websites for my clients as a web designer for about 5 years. I enjoy being able to offer my customers a service in which I have some control over the server configuration and am not relying on anyone else's bad customer service or lack of functionality and specifications.
Hosting a company's website and…
I get a lot of push-back from clients who are really scared to write blogs. I don't blame them for that. I know the idea is scary, time-consuming, and, like me they are wondering what they are going to write about. Let alone the idea that what they are going to write will be well received.…
Content!!! that's all we hear this days. It's the King, the powerhouse of SEO, the ruler of social media. But here's the thing: you don't have time for it, you don't know what to publish, and you are not sure what to accurately measure. You need support, you need inspiration, you need guidance from some…
If you have more data than you know what to do about it, finding successful ways to do something with it may be a challenge.
For instance, with more and more people using a desktop, laptop, and mobile computing devices, all of which produce more knowledge, it makes sense that 90% of the world's data…
LinkedIn has been busy positioning itself as the content channel of choice for B2B marketers over the last few years. To move this mission forward, it has launched a series of content-focused updates – from its powerful publishing platform to its popular Paid Updates' and inspiring influencers' programme.
Below, we will address the untapped potential…
The unique benefit of Digital is its inherent measurability.
If you had to describe the unique benefit of digital technology, the main aspect that sets it apart from other sales and marketing strategies, what would you choose? It's measurability for most.
The importance of digital technologies and techniques lies in the fact that they are…