As the owner of a growing business, you are responsible for maintaining the pulse of competition. By learning about the marketing strategies of your...
If you've been paying attention to trends in digital marketing space for a while, you've probably heard the saying 'content is king'. It's not without reason, because when done right content marketing is a mind-blowing powerful strategy.
How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and generates about three times as many leads.
When thinking about B2B, we are discussing the business-to-business environment: that is, the space where different businesses exchange products, services, or information.
B2B is a...
A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing...
Social media content creation In today's digital world, social media content creation is a necessary skill for anyone wanting to build an online presence.
Whether...