I get a lot of push-back from clients who are really scared to write blogs. I don’t blame them for that. I know the idea is scary, time-consuming, and, like me they are wondering what they are going to write about. Let alone the idea that what they are going to write will be well received.
But try to get past your fears as best as you can and think about your readers. Then think about how you have a duty to inform and educate yourself as a professional. It doesn’t matter what your business, service, or product is all about, your customers need your expertise, as only you can tell them. That’s why they were looking for you.
Get started writing, no matter what. The water will not flow until the socket is turned on.” – – Louis L’Amour
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So how do you know when you are ready to start BLOGGING?
1. YOU SHOULD HAVE SOMETHING TO SAY
I have read so many books, listened to hours of podcasts, and read so many blog posts. What’s so great about all of them is that they were all people who were working to support their customers and clients. They started writing and talking so that they could share their experience with others and help them develop. They had topics that needed to be explained and shared, and they were the perfect person to share. They had much to say about it. Honestly, we all do that.
How often do you find yourself explaining to your customers the latest machines that have just come out and can help them boost their home performance or the best way to find a new piece of property for your company or the latest trends in the oil and gas industry that affect your customers who rely on your chemical expertise?
You should put it all in writing and set yourself up as an expert. Put it in there. Create an article or blog and place it on your LinkedIn profile to share or post it on your Facebook Fan page and/or Tweet to your followers.
2. YOU FIND YOURSELF EXPLAINING A LOT TO CUSTOMERS
Do you answer the same question over and over again? These are the things that are prime for a blog post. Yes, the frequently asked question section will provide you with fast answers, but sometimes you need a little more information, some pictures, diagrams, and links for more resources.
When you are on the phone and a customer asks you a question, and you find yourself taking a few minutes to answer it, that’s a blog post waiting to happen, and your customers (or potential customers) would appreciate it.
3. YOU CANT HAVE ALL THE ANSWERS YOUR CUSTOMER NEEDS
“When I sit down to write a novel, I don’t say to myself, ‘I’m going to create a piece of art.’ I write it because there’s a lie that I want to reveal, a truth that I want to draw attention to, and my initial concern is to get a hearing.” —George Orwell
So, as with the above statement, where you find yourself explaining things a lot, I know I have been trying to submit them to another website. But I am shocked to find that the knowledge is sorely missing or incorrect. Maybe it’s out of date or really doesn’t make sense. You know that you can answer this question better, or at least you owe it to your customers to help them with a better post. Share this with another one until you are done. You never knew who else had the issue out there.
So whatever your reason for blogging, coming from an altruistic approach, could help you make the leap. Coming from the idea that you owe it to your customers and clients to better inform them, can help ignite the writer in you.
The best part of it? You are going to be the expert, go to person. Your client is going to thank you for that.
Now, get started!