In 2014, there was a lot of talk about whether or not mobile shopping will overtake desktop shopping. It simply has. According to IMRG research, mobile devices currently account for 52% of retail traffic. More individuals are also purchasing on mobile devices, with smartphones and tablets accounting for more than 36% of UK eCommerce transactions.…
Advertising is becoming increasingly social across all mediums, including television, billboards, banner ads, print, and new web formats. There are numerous examples of high-profile social advertising efforts that use cutting-edge digital technology alongside mechanics like Facebook Connect to take this to the next level.
However, social advertising is available to all advertisers, regardless of…
Being a digital marketer is challenging. You are always hurrying to meet a tight deadline or straining to satisfy a stringent KPI. You are the content marketer, the search engine expert, the designer, the tea maker, the workplace prankster…yes, time is of the essence.
However, you are not alone in navigating the digital marketing landscape.…
Building a personal brand can help you achieve your goals, whether you are looking for a better job, a promotion, changing careers, or expanding your network. As marketers, we frequently promote services and products, but we often forget that we must also market ourselves! Follow these seven steps to build your personal brand.
1. Establish…
Digital marketing, like everything else, moves through trends, but although some of these trends pass without most people noticing, many of them become permanent fixtures in the repertoire.
This is because most digital marketing trends originate as a result of reactions to new technologies or new consumer behaviors, implying that they answer a need that…
In an era where online marketing is critical to business success, it is easy to overlook the importance of offline marketing. This, however, could prove to be a costly error.
Incorporating offline data into a marketing campaign can boost online marketing ROI by providing greater insights about your organization's clients and their real-world behaviours.
Most…
If you are starting a new business or looking for a new email marketing platform, checking out these free email marketing services will save you time and money!
Email marketing continues to create a significant ROI in 2021, and there are a myriad of email marketing tools available, so you can reach and engage your audience…
When client data is taken, it only takes one mistake and one bad day to sink an eCommerce store. When this occurs, you may be held liable for any losses they sustain, as well as any further damages, fines, and fees to safeguard your business.
A hacker who gains access to your system has the…
The only National Holiday that brings us together — Independence Day. Last year, even though this is a nation's holiday, businesses around the country mark the 1st of October on their marketing calendar as something they can't miss.
You see, you can also run an online store from anywhere in the world, but you will…