Social video is an excellent way to present content in an engaging and lively format. Indeed, many social media users now expect brands to communicate with them via video.
There are numerous videos available on social media platforms. Social videos, on the other hand, can be divided into several native content formats.
1. How-and To's…
There is no doubt that social media is an essential marketing tool for any company that wants to stay relevant and visible. In fact, 88 percent of marketers say social media has helped them increase exposure, while 77 percent say it has helped them increase traffic. This means that if you are not taking advantage…
If you or your company uses online advertising, you have probably heard about how programmatic advertising and the Internet of Things (IoT) are disrupting digital marketing.
Your ad could be fantastic, but if it isn't in the right place and targeted at the right people, your campaign will never reach its full potential. So, if you…
There's no denying that video marketing has become increasingly popular and accessible to brands in recent years.
While popular sites such as TikTok, Facebook, and Instagram, as well as your website, are excellent places to invest, creating a YouTube channel may be the best way to promote your brand, as people spend one billion…
A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it's important to plan each step carefully.
If you have never ran a marketing campaign before, it can be difficult to…
The use of ephemeral content for storytelling has become the norm. The concept of disappearing content in the form of 'Stories' across all social and mobile platforms, including Facebook, Instagram, WhatsApp, TikTok, and LinkedIn, has now become the future of social media storytelling. The success of Snapchat is entirely responsible for this viewpoint.
Snapchat was…
Pinterest is a visual social network that focuses mostly on creative graphics and crafts. Users post photographs and videos to demonstrate their abilities, products, or services. Its goal is more about social discovery than social networking. Pinterest should be a component of your social media strategy if you want leads to discover your brand.
Pinterest…
As most businesses have recognized the benefits of employing social media platforms to communicate with customers and clients, the problem for many may be how to maintain and manage a consistent engaged online presence. Smaller businesses can benefit greatly from having an online presence, but the practicality of frequently updating Twitter, LinkedIn, and Facebook profiles…
Many people consider Black Friday to be the formal start of the holiday season, and it is an excellent opportunity to get in front of your target audience and plant your promotional flag in the eCommerce mountain.
Black Friday has become a yearly retail calendar fixture, a time when brands from all industries can raise…
