Page 14 – Techynista

How Digital Technology is Changing Sales Operations

It might be hard to believe, but there was a time when goods had only been sold in a physical sense, and salespeople had been seen as a go-to expert before any transaction had taken place. Yet consumer preferences are evolving, frequently shifting due to technological advances. Over the last few years , social transactions…

ByTechynistaSeptember 9, 20200Comments

Content Marketing

12 Tools To Help You Increase Your Content Marketing Gains

If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right content marketing is a mind-blowing powerful strategy. How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and…

ByLanreOladejoSeptember 8, 20200Comments

B2B Business Campaign

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…

ByLanreOladejoSeptember 7, 20200Comments

Business Digital Marketing

7 Ways to Boost Your Organization’s Social Branding

Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to raise brand awareness, entertain and engage, provide a real-time customer service channel and, of course, sell. Although most marketers find it difficult to identify proven ROI when it comes to social…

ByTechynistaAugust 27, 20200Comments

Campaign Education Search Engine Optimization (SEO)

10 SEO Questions Employers Should Ask At Interviews

As a brand, you are aware of the value of SEO in e-commerce, from the way it helps shape a brand to the subtle changes in Google rating. According to HubSpot, search engine users usually pick one of the top three results, and 75% won't bother looking past page one of the search results. With high…

ByTechynistaAugust 27, 20200Comments

Campaign Digital Marketing

How Can Digital PR Boost Brand Online Presence?

Digital PR is a technique used to raise awareness about a brand using online methods. It is similar in many respects to conventional PR, but it provides an ability to reach a much broader audience that can't be reached with just offline approaches. Digital PR depends on Internet-based techniques such as search engine optimization, content marketing,…

ByTechynistaAugust 25, 20200Comments

Campaign

Simple Guide To Google Ads

Competing online for new customers is a tricky prospect. There are a lot of clever marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you learn…

ByTechynistaAugust 20, 20200Comments

Business Content Marketing Videos

8 unique ways to promote your business using videos

If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post, I shared some reasons why you should consider making videos as part of your digital marketing strategy and online promotion effort, the feedback was great and I hope you will also check it…

ByLanreOladejoAugust 20, 20200Comments

Content Marketing Digital Marketing

5 Qualities Of An Exceptional Digital Marketer

It is well known that digital is thriving and is fast becoming the most attractive industry to work in which is why it is important to pay attention to the qualities of an Exemptional digital marketer. Demand for qualified digital professionals has been a direct cause of increasingly lucrative salaries and competitive benefits packages. A…

ByTechynistaAugust 18, 20200Comments

Content Marketing Digital Marketing

Boost Your Customer Experience With Optimized Landing Pages

The average landing page conversion rate was 2.35 per cent, while the top 25 per cent conversion rate was 5.31 per cent or higher. With an ability to convert so many visits, it's worth optimizing your landing page. For this post, we will look at how landing pages are used and who uses them well. For…

ByTechynistaAugust 18, 20200Comments

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