Google's search experience, particularly local SEO, is constantly evolving. Since local SEO is ever-changing, businesses must do all they can to adapt, or else they may fall behind their competition. Recent changes to Google Search results have improved the way local businesses appear on the Search Engine Results Pages ( SERPS) when a user searches…
Are you starting an online business or thinking about it, but you are not sure where to start when it comes to promoting it? Or do you have a brick-and - mortar store, and you are searching for new ways to advertise your products online as you venture into e-commerce?
Welcome to the world of digital…
Building a healthy email list is key to keeping your prospective customers warm and ready to purchase. In reality, one-fifth of marketers say their business' primary source of revenue is directly linked to email operations.
Below, I will show you how to create a quality email database and reveal some of the top tips on how to…
Automation marketing promises great things; more leads, conversion, and sales, all with less effort. Automation-based businesses recorded a 14% growth in leads and revenue and a 12% decrease in overhead marketing.
Automation is an exciting opportunity for marketing professionals to improve productivity , reduce costs and maximize customer experience. Getting into your company on an…
We live in an age rich in useful data that gives brands and companies a wealth of insight into the views, emotions, needs and preferences of their target audience. And these observations are indispensable to the continued success of any organization.
But, with a plethora of metrics readily available at our fingertips, it's all too…
As a small business, you might be wondering how you can compete with the big cooperate giants in the industry? How you can drive traffic your way?
As the world we know is advancing technologically, so is the digital world. As new and improved tools are being created to make digital marketing more effective and…
HOW SMALL BUSINESSES CAN IMPROVE THEIR CUSTOMER EXPERIENCE
Giving customers the best customer experience is always one of the most important goals of businesses. After all, there is a popular saying, “A happy customer, a happy business”. With digital marketing taking over from the more traditional methods of marketing one would wonder how small businesses…
As a small business looking to establish your business, you can be wondering why following market trends is important for small businesses . This is because it has now become an important action to take to stay on top of the competition. Having an online presence has now more than ever become a part of…
If you have been wondering how small businesses can advertise free on Facebook. To answer your question, Yes! Small businesses can advertise free on Facebook.
It’s a known fact that Facebook has reduced business pages reach on its platform by up to 90%. Marketers and business owners have to leverage on paid ads to have…
It's hard to imagine that just 20 years ago , people didn't have portable, mobile devices that could connect to the internet and download high-volume video. But nowadays, people listen to music, take pictures, shoot video, and watch all sorts of content on their phone without even thinking about it.
And the ability to create…