Remember the good old days when it took years of experience to get a job or a trustworthy education to nail you to the best positions in your chosen industry? Things were simple then with clearly defined skills that made sense to the average HR person, not to mention the people applying for a job.…
A Facebook page, also known as a fan page, is like your social networking blog. Even if you have a website, your own blog and daily Facebook profile active, it is helpful to build a Facebook page.
Why? There are several reasons why, but I will be mentioning just two. Why, because Facebook pages…
With about 2 billion views a day within just a few years from its inception, YouTube is a big force to be reckoned in social networking.
But before we decide whether to use YouTube as your social networking site or a part of it, let us first try to explore how it is different from…
Just 2% - 3% of websites are able to produce enough traffic and revenue. Why? The main explanation boils down to content. Depending on the aims of the website (some only want to have an online presence), content is key to success.
Here's an example to describe it. If you have an offline store, the primary source…
The Meta Description Tag
The keywords and phrases you use in your Meta description tag do not impact the search engine ranking of your website, but this tag may still be handy in your overall SEO and social media marketing campaigns.
What's the Meta Description Tag?
It's a snippet of HTML code that belongs to…
If you have more data than you know what to do about it, finding successful ways to do something with it may be a challenge.
For instance, with more and more people using a desktop, laptop, and mobile computing devices, all of which produce more knowledge, it makes sense that 90% of the world's data…
How much have you been caught in this trap? You click on an ad with an enticing bid, but instead of going to a page that tells you all about the offer that took you there in the first place, you find a page that tells you nothing about it.
Just now, I fell into…
Have you decided that you're ready to start your digital marketing career? No wonder, it is one of the fastest growing industries, growing three times faster than the rate of GDP in the country, and that growth is expected to continue.
There are a few reasons for this, the main one is that it's one of…
Nigeria is quickly becoming a tech start-up hub in West Africa. Why is this happening? This startup culture started back in the late nineties when companies like Microsoft and MTN came to town.
The government agency responsible for attracting inward investment to Nigeria has done a good job of attracting some of the best global…
LinkedIn has been busy positioning itself as the content channel of choice for B2B marketers over the last few years. To move this mission forward, it has launched a series of content-focused updates – from its powerful publishing platform to its popular Paid Updates' and inspiring influencers' programme.
Below, we will address the untapped potential…