I get a lot of push-back from clients who are really scared to write blogs. I don't blame them for that. I know the idea is scary, time-consuming, and, like me they are wondering what they are going to write about. Let alone the idea that what they are going to write will be well received.…
Thoughts go to where to put our hard-earned money to generate optimum returns, customer retention, and customer attraction.
In my company, web design and internet marketing, we consider both when working on a customer's website. It's this time of year when we get the most requests to review and criticize websites in preparation for their…
If you don't want to get to know your customers at a personal level, your digital marketing strategies are likely to be flatter than a bottle of coca-cola from a children's party.
If you fail to reach out to your consumers with personalized marketing and customized experience, the prestige of your brand will rapidly decline,…
Customers react to the experience of using a website. No matter how attractive your website can seem, if the user experience (UX) is upsetting, the customer tags your brand as problematic and ignores you. Improving their UX in internet marketing, particularly for mobile users, is vital because refusing to improve could mean losing customers. If your custom…
In some of our posts last year, we explored the general concept of digital marketing and some of the ways in which companies use it to promote their brand and interact with other businesses. This time, I'm going to drill into the "Why"—the major reasons for making digital marketing an integral part of your brand…
Does your website allow visitors to stay around?
If not, it's not only losing your clients – it's also potentially destroying your site SEO (search engine optimization).
User experience has always been an important part of SEO… but it's becoming more and more important. After all, Google (and other search engines) aims to deliver content that…
Gathering leads is important in marketing, and what you do with those leads is even more important. Companies that followed up within one hour were 60 times more likely to make a deal than those that waited 24 hours. But how do you know which of the leads are ready for a call? The sales…
Despite the fact that we live in the modern age, there are many obstacles for e-commerce sites. With millions of shopping choices, competition is fierce. It's not a walk in the mall. And thanks to Google, people can quickly check prices, compare your products with your competitors, and decide what to buy before they even…
Nowadays, hashtags are practically ubiquitous.
From Twitter to Instagram to Facebook and obviously anywhere in-between, hashtags are now commonly used to make it easier to gather information on a particular topic.
The aim of hashtags is to link user conversations together so that people who are not related or friends can take part in the…
You did it, finally! All those weeks of searching to find the right web design company; weeks of contents and images, quality checks, and collaboration with your web designer have paid off. Whew! Congratulations on your new website.
That's it, Nice done job?
Not specifically Ahem. There's a little good news and a lot of all…