Every minute, 300 hours of video are posted to YouTube. Almost any topic can be covered by thousands of videos.
So, how would you promote your vlog videos in this competitive environment?
Why should they pick you? How are they going to find you? If you are asking these questions, you are ahead of the game.
The vast majority of YouTube videos only have a few hundred views.
However, if you understand how to market vlogging properly, you may obtain the kind of traffic that appears to be reserved for celebrities and major corporations.
We will show you how to do it. Use these 3 tried-and-true methods to promote vlog videos. Drive massive traffic to your vlog channel.
Read Also: 7 Answers To The Most Frequently Asked Questions About Content Growth
3 Proven Strategies to Promote Your Vlogging
- SEO Your YouTube Channel.
- Integrate Your Blog.
- Leverage the Power of Influencers.
1. SEO Your YouTube Channel
It is not as difficult as traditional SEO (search engine optimization).
It isn’t as expensive or time-consuming as getting your own website to the top of Google.
However, YouTube, like Google, has its own search algorithm.
Use it to get YouTube to promote YouTube videos on your channel for free.
This system ranks videos automatically. It decides which videos are presented to particular users when they sign in or search.
To rank high on YouTube, use easy tactics.
Simply knowing that SEO matters on YouTube provides you a significant advantage. The overwhelming majority of channels simply submit videos and hope for the best.
You can get your videos seen by your target audience by using SEO.
SEO your website and YouTube channel before promoting YouTube content in any other way.
Factors That Influence Ranking
On YouTube, there are numerous well-known ranking variables. However, YouTube does not tell you what they are.
Instead, search engine specialists do comprehensive testing to identify what factors make channels and movies rank higher in searches.
According to Search Engine Watch, a respected online journal, this is what they discovered.
The following are the most essential ranking indicators for someone working to SEO YouTube videos:
- Tags for titles
- Keeping Your Audience
- Tags Description
- TagsDescription
- Tags Video
- Length Number of Subscribers Earned After Watching
- Comments
- Reactions – Likes/Dislikes
This is something we did like to add. YouTube now generates its own video transcript.
Previously, search engines did not “understand” the video’s actual content.
They only comprehended it because of how you labeled and explained it. As a result, spoken keyword phrases are just as significant as written ones.
How to Optimize Your YouTube Channel
Let’s take a look at how to use YouTube methods to promote YouTube videos using effective SEO.
Perform Keyword Research
YouTube videos will appear in two main searches. When someone is utilizing the YouTube platform, they appear on the side or bottom of the screen.
They appear in Google search results as well, which is perhaps more crucial.
Going the free way can provide you with some really extensive insight. There are also paid tools available to help you gather more information about your keyword choices.
Use the following methods to conduct free YouTube keyword research:
- Make use of YouTube’s suggestions feature.
Enter a search term into the YouTube search box. Take note of the suggestions in the dropdown. These recommendations are based on recent searches.
- Make use of Google’s Keyword Planner. Include the term “video” in a keyword phrase. Examine the outcomes.
Enter a search term into the YouTube search box. Take note of the suggestions in the dropdown. These recommendations are based on recent searches.
- Perform a Google search for a keyword phrase that includes the term “video.” Take note of the suggestions.
- Make use of free versions of premium products such as Keyword Tool and Moz Keyword Tool.
- Check to see if there are any videos on the first page of Google for that term. If that’s the case, people are hunting for videos on the topics.
You have got a winner. If not, that is most likely not the best keyword.
You will need long-tail keywords for each video, which will be a phrase of 3-6 phrases.
You will also require supporting keywords. These are known as LSI keywords (latent semantic indexing).
These aid search engines in comprehending the context of your page. In addition, if used in a search, they may bring up the video.
Developing Your Script
Because the YouTube search engine can “understand” your video by reading your script, it is critical that keywords are mentioned during the video.
Always utilize keywords naturally, just as you would in writing.
It is far more crucial for the video screenplay to seem authentic and interesting than it is to be keyword-stuffed.
This isn’t a how-to guide for promoting YouTube videos that no one wants to watch.
If the videos have already been created, keep this in mind for future videos.
And keep in mind that if you have a superb video, you have most certainly employed a lot of keywords without even realizing it.
Your Descriptions
They should be longer than the majority of YouTube descriptions.
Around 150 words appears to be the sweet spot. That was only a handful of paragraphs.
Use this area to pique people’s interest in the video. Don’t reveal the video. However, be clear about what they will learn.
Following the description of the video, use 25-50 words (included in the 150) to direct readers to a similar piece of content on your website.
Also, include connections to your social media profiles.
Never, ever, ever try to sell anything mentioned in the description. That would be detrimental to your SEO and make your channel appear spammy.
Use your major keywords three to four times and your LSI keywords once, if possible.
It is also recommended that you include hashtags.
Indeed, utilizing hashtags in your description will make it easier for users to find your video, according to Google.
Don’t forget to list any other social media profiles that they can follow if you have any.
Finally, invite visitors to like and subscribe to your YouTube channel.
Your Title
Make an intriguing title using no more than 60 characters and no more than 10 words (including spaces).
Put the keyword phrase in the first few words for the best results.
Add the year in parenthesis at the end for people looking for up-to-date information.
Assume your keyword is “Repair a Weed Trimmer.”
The title of this article is Repairing a Weed Trimmer: Everything You Need to Know (2021)
Repairing a Weed Trimmer: 10 Do-It-Yourself Tips (2021)
The date isn’t important if the theme is timeless, as it is with this one. The year is essential for technology, marketing, trends, and other time-sensitive subjects.
Read Also: How To Learn About Email Marketing In Only 10 Days
Your Tags
Use your primary keyword and LSI keywords in your tags.
If you use false tags, YouTube and Google will make your videos inaccessible to searches.
Yes, performing a disappearing trick in searches will appear to be magical. However, this is not the best strategy to promote YouTube videos.
Maintain the relevance of all tags.
Motivate People to Take Action
Your actions contribute to enhance your rating. What you are looking for is:
- Likes
- Shares
- Comments
- Links (when relevant)
- Subscribers
Align this action with how you are measuring performance to properly assess results when you promote YouTube videos.
At the end of the video, you may say something like this:
If you enjoyed our video, you will enjoy our channel. Please subscribe and leave a comment.
It is acceptable to request likes on YouTube. It hasn’t become as offensive as it has on Facebook (yet). So take advantage while you still have the opportunity!
Analytical techniques can be used to find the most effective strategy to persuade people to take action.
We accomplished it in a roundabout way.
The majority of people who like videos do so automatically. However, an additional nudge can assist in taking it to the next level.
The majority of people who like videos do so automatically. However, an additional nudge can assist in taking it to the next level.
Make It The Appropriate Length
Don’t try to cram too much into a single video. According to Wistia, 75% of people will watch a 2-minute video all the way through. A 5-minute video will be seen by 60% of people.
People are lost as the length increases. You have dropped in YouTube’s rankings. They want to know if everyone finished watching the video.
Make a 10-minute video if it makes sense for the topic. However, if you can break it up into 2-5 minute videos, it will help your SEO.
If it’s a series, don’t make them too short, less than 1 minute. People will quickly become frustrated if they have to sit through an ad for each one.
Each video should be long enough to elicit likes, comments, and links. However, it is short enough to be completed.
Keep an eye on your video analytics to achieve the right mix.
Make Video Annotations Clickable
If you need a lengthier video, include a linked video annotation inside the first 1-2 minutes. This is a call to action that can be activated by clicking on it.
If someone clicks it, it tells YouTube that the viewer saw what they needed to see, even if they didn’t watch the entire video.
Make Use of Custom Thumbnails.
The first thing a person notices is a thumbnail. It must stick out.
A random image from your video is unlikely to suffice.
Consider using a consistent theme or branding your thumbnails so that your videos are easily identifiable.
Consider Your Channel as a Whole.
Make a sequence of videos that are related to one another. Create content based on a list of related (but distinct) keywords.
Consider who your keywords will attract.
That video may not belong on your playlist if it is not attracting potential consumers or people who will like and subscribe to it.
Organize material in a user-friendly manner for your various target audiences.
Always start by promoting YouTube channels with SEO.
When you do this, the results of any one or more techniques you choose to promote YouTube videos are amplified.
As you drive visitors through various channels such as social media advertising…
…that traffic will be amplified when YouTube and Google monitor how viewers react to the film.
On the other hand, if you solely use YouTube SEO tactics and do nothing else, you will have to wait a long time.
YouTube requires some initial traffic in order to appraise you.
Facebook is one of the best free ways to drive traffic to your website.
2. Integrate Your Blog
YouTube and a blog go hand in hand, whether you are a personal brand or a company.
Most content management systems now make it quite simple to embed video. There’s no reason not to.
Blogs allow you to go into greater detail than a video would.
When you utilize very skimmable headlines, it’s easier to see what themes you’re covering.
While search engines like Google adore video, they can have difficulty comprehending it on a deep level.
For one dynamic couple, the blog can help fill in the blanks.
You’re not a blogger at heart, are you? That’s OK.
Provide a place for your best videos on your website. Set it up like a blog, with each “article” being a different video rather than an article.
Give the videos a fresh title and a descriptive description, similar to what you did on YouTube. However, do not produce duplicate stuff.
This could have an effect on the SEO of your website or YouTube channel.
Sort the videos into categories similar to how you would organize a blog.
People are now directed to your website via your YouTube channel. People are directed to your YouTube material via your website.
People are directed to both by social media and email marketing.
Everything is working together to increase your traffic while also engaging people.
Read Also: 10 Sources of Inspiration and Information For Your Vlogging
3. Leverage the Power of Influencers
There are a million videos on YouTube that say things like “10 methods to do anything.”
Interviews with influencers, on the other hand, enable you to produce a really unique, or at least uncommon, form of content.
An influencer is someone who has a large following in your target demographic:
- Follows
- Trusts
- Admires
This is an extremely desired piece for those that admire and/or trust that influencer.
The ideal influencer for your brand should have some industry or niche connection to your brand.
If you’re local, you can also partner with someone who has a distinct appeal to your target audience, such as a:
- Local athlete
- Prominent local businessperson
- Very popular local political figure (not a divisive one)
- Other local celebrity
- Local charity spokesperson
It is quite simple to promote YouTube videos that feature well-known personalities. The name grabs the reader’s attention right away.
When you combine that with a great description, you can get incredible traffic.
Not only will you be able to create traffic by promoting YouTube videos like this one in whatever method you desire.
The content will also be shared by the influencer. They will often do it for free.
It allows them to promote their own brand at your expense, so they benefit from it.
How to Use YouTube Influencer Marketing
For some, this is one of the most difficult ways to promote YouTube videos. It takes a certain amount of charisma as well as networking abilities.
We’ll help you through the process of requesting an interview with an Influencer.
Define Your Search Criteria
Don’t choose an influencer until you’ve identified which type of influencer will best assist you advertise your YouTube channel.
This prevents you from making a costly error while promoting YouTube videos through influencer marketing.
That is disregarding the ideal influencer who “falls into your lap” because you had your sights set on someone else.
Begin with a list of criteria. These could include the number of followers you have on a social media platform where you are attempting to establish a presence.
You might be looking for something else.
Klout, an influencer marketing software business, created this useful matrix to assist you to understand what to look for in an influencer.
Don’t choose an influencer until you’ve identified which type of influencer will best assist you advertise your YouTube channel.
This prevents you from making a costly error while promoting YouTube videos through influencer marketing.
That is disregarding the ideal influencer who “falls into your lap” because you had your sights set on someone else.
Begin with a list of criteria. These could include the number of followers you have on a social media platform where you are attempting to establish a presence.
You might be looking for something else.
Klout, an influencer marketing software business, created this useful matrix to assist you to understand what to look for in an influencer.
Obtain Their Contact Information
This is not always easy when the influencer is someone well-known, such as Daymond John (FUBU, SharkTank) or Dr. Oz (Health Author and TV Personality).
Someone else might be in charge of their social media presence.
Try reaching out via social media. However, it is possible that you will receive a robo-response.
If you’re having problems obtaining contact information, one of the greatest methods to connect is to work your way into their LinkedIn circle.
In other words, connect with people who are “lesser” influencers in their network.
This is not always easy when the influencer is someone well-known, such as Daymond John (FUBU, SharkTank) or Dr. Oz (Health Author and TV Personality).
Someone else might be in charge of their social media presence.
Try reaching out via social media. However, it is possible that you will receive a robo-response.
If you’re having problems obtaining contact information, one of the greatest methods to connect is to work your way into their LinkedIn circle.
In other words, connect with people who are “lesser” influencers in their network.
A gatekeeper is usually present on their LinkedIn as well. However, if your proposal is convincing, that person is more likely to patch the message through.
Alternatively, you can do it the old-fashioned way. Make an effort to contact people in their social circle by phone or social media.
Network until you receive a reference, mention, or vote of confidence that allows you to enter this influencer’s sphere.
Create Your Pitch
Influencers may receive hundreds of interview requests per day. Why should they pick yours?
First and foremost, provide value. Why would this person take time out of their day to speak with you?
What have you got?
The influencer may be interested in reaching out to a certain audience that you have.
You may provide a forum for them to discuss a pet project or charity that they are passionate about. The interview could raise awareness for a cause that they are passionate about. A free service or product from your company that they will value. If you have a high-profile influencer on your site, you may be ready to spend extra money to personalize the gift.
An influencer is under no obligation to participate in the interview or even react.
If you present a gift and they do not return it, make one more attempt and then go on. It happens from time to time.
If you want to go for it, keep focusing on your value offer and networking around it.
Win By Promoting YouTube Videos
The most well-known firms use these tried-and-true methods to increase traffic. And they don’t have to be expensive.
Work wisely. Begin by optimizing your channel and videos.
Make it simple for users to find what they’re looking for. Make the most of social media to reach the right people.
Integrate your YouTube channel and blog to increase traffic between the two. Make a name for yourself. Interview a key figure.
Do you want to know how to advertise YouTube videos on a small business budget? We can assist you with tried-and-true tactics that not only work.
They boost your ROI, allowing you to expand as a brand.
Don’t be satisfied with no views on your videos. Please contact us right away.