If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right content marketing is a mind-blowing powerful strategy.
How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and…
Digital PR is a technique used to raise awareness about a brand using online methods. It is similar in many respects to conventional PR, but it provides an ability to reach a much broader audience that can't be reached with just offline approaches. Digital PR depends on Internet-based techniques such as search engine optimization, content marketing,…
It is well known that digital is thriving and is fast becoming the most attractive industry to work in which is why it is important to pay attention to the qualities of an Exemptional digital marketer. Demand for qualified digital professionals has been a direct cause of increasingly lucrative salaries and competitive benefits packages. A…
The average landing page conversion rate was 2.35 per cent, while the top 25 per cent conversion rate was 5.31 per cent or higher. With an ability to convert so many visits, it's worth optimizing your landing page.
For this post, we will look at how landing pages are used and who uses them well. For…
I can say with confidence — I’m not the only one who have told you that content is important. In the marketing world you heard about it and how business owners, agencies and marketers talk about this...
Does it sound like a big deal?
It also seems to be enormous and time consuming.
In other…
Many marketers consider content revenue to be linear. You make content, people click on it, and then they automatically buy something or fill in a sample request form. After all, if our search ads work that way, shouldn't our content work that way, too?
It's not, so it's not a bad thing. Content is all about…