What if your business strategy was obsolete even before you started? Successful firms must be aware of current trends and incorporate them into their marketing and sales strategy. However, if a corporation does not have a robust trend monitoring plan in place, its data will constantly be out of date. So, how can you develop…
I've been hosting websites for my clients as a web designer for about 5 years. I enjoy being able to offer my customers a service in which I have some control over the server configuration and am not relying on anyone else's bad customer service or lack of functionality and specifications.
Hosting a company's website and…
I get a lot of push-back from clients who are really scared to write blogs. I don't blame them for that. I know the idea is scary, time-consuming, and, like me they are wondering what they are going to write about. Let alone the idea that what they are going to write will be well received.…
Content!!! that's all we hear this days. It's the King, the powerhouse of SEO, the ruler of social media. But here's the thing: you don't have time for it, you don't know what to publish, and you are not sure what to accurately measure. You need support, you need inspiration, you need guidance from some…
LinkedIn has been busy positioning itself as the content channel of choice for B2B marketers over the last few years. To move this mission forward, it has launched a series of content-focused updates – from its powerful publishing platform to its popular Paid Updates' and inspiring influencers' programme.
Below, we will address the untapped potential…
The unique benefit of Digital is its inherent measurability.
If you had to describe the unique benefit of digital technology, the main aspect that sets it apart from other sales and marketing strategies, what would you choose? It's measurability for most.
The importance of digital technologies and techniques lies in the fact that they are…
For a better client experience, 86 percent of customers would pay more. This statistic may or may not come as a surprise to many companies, particularly as we increasingly turn to digital channels to automate and expedite. But we use comparative shopping engines to find the best prices, and sites like eBay and Alibaba to…
It's hard to imagine that just 20 years ago , people didn't have portable, mobile devices that could connect to the internet and download high-volume video. But nowadays, people listen to music, take pictures, shoot video, and watch all sorts of content on their phone without even thinking about it.
And the ability to create…
As the owner of a growing business, you are responsible for maintaining the pulse of competition. By learning about the marketing strategies of your main competitors, their product blends and their emerging target markets, you can change your own marketing strategy to gain an edge in your industry. Here is a look at the top six things…
Many business owners, bloggers, and marketing specialists are wrestling with the issue of word counting. What is the ideal length for an article to rank high in SEO metrics and at the same time provide a satisfactory answer to the user's query? Is there a clear Article Length Formula that should be consulted?
To address…