Facebook is currently the most popular social networking site, with 500 million active users logging on to their pages on any given day. They beat Google in visits last year.
It's a routine for millions of people across the globe to search and update their Facebook profile everyday or hourly. That's why it's easy to…
Social Media
If you don't want to get to know your customers at a personal level, your digital marketing strategies are likely to be flatter than a bottle of coca-cola from a children's party.
If you fail to reach out to your consumers with personalized marketing and customized experience, the prestige of your brand will rapidly decline,…
Gathering leads is important in marketing, and what you do with those leads is even more important. Companies that followed up within one hour were 60 times more likely to make a deal than those that waited 24 hours. But how do you know which of the leads are ready for a call? The sales…
Nowadays, hashtags are practically ubiquitous.
From Twitter to Instagram to Facebook and obviously anywhere in-between, hashtags are now commonly used to make it easier to gather information on a particular topic.
The aim of hashtags is to link user conversations together so that people who are not related or friends can take part in the…
Any social media strategy that is worth its salt needs to be carefully evaluated. Yet you might be shocked how many advertisers don't think about looking beyond the data contained on the Facebook Summary page. Although no one can complain about the value of keeping track of these stats (that's why they are right up front),…
A Facebook page, also known as a fan page, is like your social networking blog. Even if you have a website, your own blog and daily Facebook profile active, it is helpful to build a Facebook page.
Why? There are several reasons why, but I will be mentioning just two. Why, because Facebook pages…
With about 2 billion views a day within just a few years from its inception, YouTube is a big force to be reckoned in social networking.
But before we decide whether to use YouTube as your social networking site or a part of it, let us first try to explore how it is different from…
The Value of Social Customer Service
There has been a significant spike in major brands taking big steps to provide their consumers with the best possible social experience.
Take Xbox, for instance. Microsoft's gaming console goes beyond and beyond the social customer service game with its 'Xbox Support Elite Tweet Fleet.' So much so that…
Are you starting an online business or thinking about it, but you are not sure where to start when it comes to promoting it? Or do you have a brick-and - mortar store, and you are searching for new ways to advertise your products online as you venture into e-commerce?
Welcome to the world of digital…
If you have been wondering how small businesses can advertise free on Facebook. To answer your question, Yes! Small businesses can advertise free on Facebook.
It’s a known fact that Facebook has reduced business pages reach on its platform by up to 90%. Marketers and business owners have to leverage on paid ads to have…