As most businesses have recognized the benefits of employing social media platforms to communicate with customers and clients, the problem for many may be how to maintain and manage a consistent engaged online presence. Smaller businesses can benefit greatly from having an online presence, but the practicality of frequently updating Twitter, LinkedIn, and Facebook profiles…

Advertising is becoming increasingly social across all mediums, including television, billboards, banner ads, print, and new web formats. There are numerous examples of high-profile social advertising efforts that use cutting-edge digital technology alongside mechanics like Facebook Connect to take this to the next level. However, social advertising is available to all advertisers, regardless of…