Just Got A New Website? Now What?

You did it, finally! All those weeks of searching to find the right web design company; weeks of contents and images, quality checks, and collaboration with your web designer have paid off. Whew! Congratulations on your new website. That's it, Nice done job? Not specifically Ahem. There's a little good news and a lot of all…

January 19, 20210Comments

Digital Marketing

Top 5 Ways To Capture Your Customer

Are you their solution? When I have that initial talk with a new client, whether they just opened their businesses or just need a website redesign, I realize that my clients need a brief lesson about how to talk to their customers. Not in person, of course, but speaking to them through their website. They…

January 15, 20210Comments

Digital Marketing Education

What’s the Value of Certification to Digital Marketers

We wish all our readers a happy and prosperous new year. We are working on posting more educational and career content on our blog site this year 2021. The content below is an eye-opener and detailed on how to successfully start a career in digital marketer (If you are a newbie), and you will also…

January 5, 20210Comments

Digital Marketing Education

9 Tips: How To Excel In Your Digital Marketing Career

Have you decided that you're ready to start your digital marketing career? No wonder, it is one of the fastest growing industries, growing three times faster than the rate of GDP in the country, and that growth is expected to continue. There are a few reasons for this, the main one is that it's one of…

November 25, 20200Comments

Digital Marketing Education

What Tech Startup Landscape Looks Like In Nigeria

Nigeria is quickly becoming a tech start-up hub in West Africa. Why is this happening? This startup culture started back in the late nineties when companies like Microsoft and MTN came to town. The government agency responsible for attracting inward investment to Nigeria has done a good job of attracting some of the best global…

November 23, 20200Comments

Content Marketing Digital Marketing

7 Ideas For Developing Your Business Blog Content Plan

Getting a written blog content plan is what distinguishes the good blogs from the very great ones. Basically, you double your chance of success with a published blog plan. According to the Content Marketing Institute, 60 percent of companies with a written content strategy is successful compared to just 32 percent of those with a…

November 12, 20200Comments

Digital Marketing Email Marketing

5 eCommerce Sales Channels To Fuel Your Company’s Growth

The increasing adoption of digital channels has expanded the emphasis on e-commerce. It makes sense for many companies not only to advertise their goods and services online, but also to sell them. Across the world, Internet usage as well as smartphone ownership rates are rising, and customers are increasingly inclined to do everything from study…

November 4, 20200Comments

Content Marketing Digital Marketing

4 Simple Ways To Nurture Your Customer Relationships

For a better client experience, 86 percent of customers would pay more. This statistic may or may not come as a surprise to many companies, particularly as we increasingly turn to digital channels to automate and expedite. But we use comparative shopping engines to find the best prices, and sites like eBay and Alibaba to…

November 3, 20200Comments

Campaign Digital Marketing

7 Effective Ways To Use Paid Search That Google Won’t Tell You

A common mistake made by many marketers is to get lost in the convention. We learn that there are certain ways to do things and prefer to obey these laws to the letter, instead of forging our own paths. It's not necessarily a bad thing. After all, these traditional methods have been proven to work,…

October 16, 20200Comments

Digital Marketing Email Marketing

How Email Marketing Can Turn Leads Into Sales

Email has been around since the 1970s, and even though it's now extremely common, you might still be shocked to discover how powerful a marketing tool it is today. Even though it's a 50-year-old technology, companies still use email to communicate with followers, transform leads into customers, and engage audiences with news, promotions, information, and…

October 12, 20200Comments

Digital Marketing

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