Vlogging begins with strong content that will keep the audience engaged from start to finish. And, vloggers include as much spice, adventure, and variety in their content as possible in order to generate likes, shares, follows, and a large fan base on specific platforms. However, vlogging cannot be started without a precise set of tools;…
Digital Marketing
There's no doubting that vlogs are the hot content right now. You could be thinking that you should start one, but you are also wondering if it's too late to learn how to vlog.
How can your vlog stand out when YouTube already has over 300 hours of content posted per minute?
As with blogging…
A strong website marketing plan will drive your business as a small business owner. Most of us do not have the experience or training to build and maintain a professional website, so we must spend our time and resources.
The website is typically the one tool that the majority of businesses underutilize. It is…
As a healthcare provider, having a digital marketing strategy in place is just as important as having any other component of your marketing plan. While creating and maintaining an up-to-date website, blog, email, and social media campaigns may seem daunting at worst and time-consuming at best, you cannot afford to overlook the fact that these…
"Optimize your website to maximize your online conversions" – have you been hearing the same old phrase for some time now? If it is, then you are not alone!
As marketers, we appear to forget, like any small business owner, that not everyone in our world lives.
We are talking about technical terminology like sales…
According to the Smart Insights 'Managing Digital Marketing' report, 46% of brands do not have an established digital marketing strategy, while 16% do have a strategy but have not yet incorporated it into their marketing activities. But here's the thing: if you don't have a strategy in place, how do you hope to evolve and…
If you don't want to get to know your customers at a personal level, your digital marketing strategies are likely to be flatter than a bottle of coca-cola from a children's party.
If you fail to reach out to your consumers with personalized marketing and customized experience, the prestige of your brand will rapidly decline,…
In some of our posts last year, we explored the general concept of digital marketing and some of the ways in which companies use it to promote their brand and interact with other businesses. This time, I'm going to drill into the "Why"—the major reasons for making digital marketing an integral part of your brand…
Gathering leads is important in marketing, and what you do with those leads is even more important. Companies that followed up within one hour were 60 times more likely to make a deal than those that waited 24 hours. But how do you know which of the leads are ready for a call? The sales…
Despite the fact that we live in the modern age, there are many obstacles for e-commerce sites. With millions of shopping choices, competition is fierce. It's not a walk in the mall. And thanks to Google, people can quickly check prices, compare your products with your competitors, and decide what to buy before they even…