28 B2B Website Design Terms You Should Know

Oh, yes! We are all guilty of that. If you have been in a single industry for as long as we have, you tend to believe that everybody understands the terms and conditions of your industry. You start spewing phrases to your clients, and they look at you like deers in the headlights. To help…

September 15, 20200Comments

8 Website Conversions That Contractors Can Use To Dominate Their Industry

Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit. The best SEO strategy at the plant will not be effective if you can't convert your clients to (and on) your website during their journey. What happens when people click on your website?…

September 12, 20200Comments

B2B Business Campaign

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…

September 7, 20200Comments

B2B Business Digital Marketing Search Engine Optimization (SEO) Videos

Videos as Part of your Digital Marketing Strategy

If you are not currently using video as part of your of digital marketing strategy, then you need to start having a serious reconsideration. I'll to share a series of not-so-secret information with you about developing trends on how you can begin to use videos (if you haven't already) as an additional tool for promoting…

August 13, 20200Comments

B2B Business COVID-19

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be seen as a reputable tightrope, as businesses and brands delicately balance having a sensitive and compassionate tone and finding opportunities to remain operational in uncertain times. During the first few weeks of the…

August 6, 20200Comments

B2B Social Media

Marketer ‘s Guide to LinkedIn Posting

Nowadays, it seems like social media publishers are only having fun on Twitter and Facebook. Those sites can be places for celebrities and "sexy" B2C brands, that's it — but when it comes to B2B marketing, LinkedIn has them beaten. According to a recent report from WebpageFX, 80 percent of B2B's social media leads come from…

July 30, 20200Comments

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