Many business owners, bloggers, and marketing specialists are wrestling with the issue of word counting. What is the ideal length for an article to rank high in SEO metrics and at the same time provide a satisfactory answer to the user's query? Is there a clear Article Length Formula that should be consulted?
To address…
Optimizing your website for SEO is a vital part of your overall performance. But, if SEO is your breadcrumbs trail, conversion is your pit. The best SEO strategy at the plant will not be effective if you can't convert your clients to (and on) your website during their journey.
What happens when people click on your website?…
According to Marketing Land, almost 70 per cent of the world 's top 10,000 websites evaluate the performance of their websites using Google Analytics, and 53 per cent of all websites use the Data Analysis Tool more than 10 times the number using the next most popular analytics package (Bing Analytics).
There is a good…
When I first started using Facebook in 2009, I would never have predicted just how influential the platform would grow to become for businesses.
Gone are the days where Facebook existed solely as a place for you to meet with friends, and get updates on how their days are going. When used correctly, Facebook has…
It might be hard to believe, but there was a time when goods had only been sold in a physical sense, and salespeople had been seen as a go-to expert before any transaction had taken place.
Yet consumer preferences are evolving, frequently shifting due to technological advances. Over the last few years , social transactions…
If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right content marketing is a mind-blowing powerful strategy.
How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and…
Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term.
Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…
Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to raise brand awareness, entertain and engage, provide a real-time customer service channel and, of course, sell.
Although most marketers find it difficult to identify proven ROI when it comes to social…
As a brand, you are aware of the value of SEO in e-commerce, from the way it helps shape a brand to the subtle changes in Google rating.
According to HubSpot, search engine users usually pick one of the top three results, and 75% won't bother looking past page one of the search results. With high…