If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right…
Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the…
Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to raise brand awareness, entertain and engage,…
Digital PR is a technique used to raise awareness about a brand using online methods. It is similar in many respects to conventional PR, but it provides an ability to reach…
Competing online for new customers is a tricky prospect. There are a lot of clever marketers out there who know all the ins and outs of online marketing, making it…
If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post, I shared some reasons why you should consider…
It is well known that digital is thriving and is fast becoming the most attractive industry to work in which is why it is important to pay attention to the…
The average landing page conversion rate was 2.35 per cent, while the top 25 per cent conversion rate was 5.31 per cent or higher. With an ability to convert so many…