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Facebook is currently the most popular social networking site, with 500 million active users logging on to their pages on any given day. They beat Google in visits last year.
It’s a routine for millions of people across the globe to search and update their Facebook profile everyday or hourly. That’s why it’s easy to believe sources when they claim that they are now bigger, better focused, and less competitive than Google when it comes to driving traffic to websites.
Read Also: How to create an effective Digital Marketing Strategy for Consultants and Service Providers
With these facts, many business owners are already taking advantage of Facebook’s monstrous success. They have learned how to surf the power of this social networking platform to increase traffic to their websites to an incredible degree.
WHAT SHOULD YOU DO?
If you don’t have a Facebook account yet, it’s time to build one. It’s free, so you can sign up.
If you have an account, you can send a “friend” and a message to people you know. You can even build “groups” or “communities” Here are some tips on how to get more people to visit your profile page:
- Personalize your picture or logo.
- Create an interesting page for the profile. One that’s going to stand out from millions of others out there
- Add a link to the site on your profile page
- Make more friends. An active Facebook user_ has an average of 130 contacts. So that means you can gain exposure to 130 of your friends for every friend you get.
- Start a blog. If you already have a blog, you can import the RSS feed of your blog to Facebook.
- Interact with the public by posting comments on the related popular groups;
- If you have an opt-in page, most email marketing software allows you to add an opt-in form to your Facebook Fan site so that your fans can sign up from inside Facebook.
Also Read: How To Choose The Right Facebook Page
I’m going to be honest with you. You can push traffic to your website for free if you do it correctly and if you devote some of your time to it. It can take a while before you can build up your Facebook profile and fan base.
To make the most of Facebook, you should also ensure that you stick to the Facebook etiquette and terms of service. Your “friends” should be viewed as friends, which means not bombing them with obtrusive sales pitches or links to your sales websites.
If you want to take the next step in your social networking efforts, consider a targeted Fan Page. Here is ours: https://www.facebook.com/techynista.