If you or your company uses online advertising, you have probably heard about how programmatic advertising and the Internet of Things (IoT) are disrupting digital marketing.
Your ad could be fantastic, but if it isn't in the right place and targeted at the right people, your campaign will never reach its full potential. So, if you…
A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it's important to plan each step carefully.
If you have never ran a marketing campaign before, it can be difficult to…
Nowadays, hashtags are practically ubiquitous.
From Twitter to Instagram to Facebook and obviously anywhere in-between, hashtags are now commonly used to make it easier to gather information on a particular topic.
The aim of hashtags is to link user conversations together so that people who are not related or friends can take part in the…
Are you starting an online business or thinking about it, but you are not sure where to start when it comes to promoting it? Or do you have a brick-and - mortar store, and you are searching for new ways to advertise your products online as you venture into e-commerce?
Welcome to the world of digital…