Tags B2B Marketing

Tag: B2B Marketing

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be...
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