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Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…

September 7, 20200Comments

ByLanreOladejo

B2B Business COVID-19

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

As we navigate the COVID-19 pandemic, businesses are being forced to examine how, where and when to market themselves. It can be seen as a reputable tightrope, as businesses and brands delicately balance having a sensitive and compassionate tone and finding opportunities to remain operational in uncertain times. During the first few weeks of the…

August 6, 20200Comments

ByTechynista

Benefits of Account Based Marketing Strategies for Small B2B Companies

5 Ways To Pivot B2B Marketing Strategy In the Pandemic

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